vendor: Getting in Front of our key target market – the Homeowner
- 02/07/08 02:57 AM
Having a strong network with Real Estate Agents is a critical pipeline to staging jobs, no question. However, we have all identified challenges in terms of building referral alliances with the REA community. Although there is a wave of agents using staging as a standard marketing tool for their vendors, there is a larger faction who use it hit and miss, or do not use it all. It is not the agents who have the most to lose from a mediocre approach to property marketing, it’s the homeowners. And therefore I believe that the homeowner is our real target market. (12 comments)