marketing: 6 cooler things to do with old business cards than tossing them - 01/11/17 11:02 AM
Hopefully you treated yourself to a fresh stack of updated business cards for 2017. (If not, get started here.) But what should you do with all of the old ones? Instead of throwing them away, try one — or all — of these:
1. Enter for a free lunch. Whenever you visit your favorite restaurants, look around for a lunch giveaway basket — then make sure your business card is in all of them! You can't win if you don't play, right?
2. Reach potential clients. As long as your contact information is the same, they'll still be valuable when left at coffee … (1 comments)

marketing: How to make your clients feel special in 2017 - 01/04/17 10:16 AM

They might not say it, but your clients want to feel like they’re the only ones you’re working with. By making sure they have an unmatched client experience, you’re setting yourself up for more referrals and radiant reviews. It’s a total win-win.  
Here are some easy ways (that go a long way) to show you care about your clients:
Before they’re your client
Practice great communication. Respond to all inquiries quickly and kindly. Not only do prompt responses show prospects you have time for them, but they might also prevent prospects from seeking out your competitor. Provide free and honest advice before … (1 comments)

marketing: How to reach millennials for just a few cents a year - 12/14/16 08:11 AM
Did you know that most millennials don't shop around for a real estate agent? In fact, a whopping 72 percent of young sellers only contact one agent. One agent!
So what does this mean for you? You better stand out — and often. Staying top-of-mind is crucial to capturing Generation Y.
But how do you market to an entire generation and stay within budget? Luckily, that's a question that can be answered with any of our magnetic products, including sports schedules, magnetic business cards, notepads and calendars.
Each of these competitively priced products is designed to keep your photo and contact information highly visible, … (0 comments)

marketing: Real Estate Marketing 101: A successful spring starts now - 01/13/16 02:56 AM
Ah, spring. The most wonderful time of the year for real estate agents. The weather is warming up, and your neighbors are on the move.
But to really reap the benefits, you’ll need to make the most of these next few months. Getting your name out there in meaningful ways — and often — will yield more calls come April.
Below are a few of our favorite ways to connect:
This month:
Order your magnetic baseball schedules. Why so early, you ask? Not only will you lock in our lowest prices of the year, but you'll be the first on the fridge come mid-February (and … (1 comments)

marketing: The mailing idea you can't afford to miss - 12/30/15 11:31 PM
When this mailing from Realtor Anthony B. came through our presses, we knew we had to share. After all, who says you can only send one sports schedule?
Not only is Anthony sending a hockey and a basketball schedule to his Philadelphia clients, but he took his idea a step further with a personalized insert and an attention-grabbing sports envelope. This all-in-one winter mailing means daily exposure through June.
Anthony also chose our bulk mailing services, which means he didn’t have to waste any time at the post office. (Sounds awesome, right?)


Ready to start creating your own? Check out our sports schedule page … (1 comments)

marketing: Are you ready for your January contacts? - 12/14/15 05:17 AM
If you wait until January 1 to be more organized, you’re already in trouble. That’s right — the road to a less-hectic 2016 begins here and now.
Here are three ways we can help you get a jump-start, so you can sit back, relax and ring in the new year.
1. Order your 2016 calendars … now. It seems like our tear-off calendars fly a little faster off the shelves each day — but there are still so many gorgeous covers left! Check them out, and choose your favorite. And if you really, really need your calendars fast, see what covers are available … (1 comments)

marketing: 3 ways to stay in touch with your clients often and meaningfully - 09/14/15 03:40 AM
“Real estate is based on relationships. Stay in touch, stay in touch, do a deal, stay in touch. It’s that simple.” – Gary Keller, Keller Williams Realty co-founder and chairman
When our team traveled to Keller Williams Mega Camp last month, we paid close attention to KW’s Twitter account, which tweeted the quote above. Yes! We thought. Our products are designed to help agents stay in touch, meaningfully and often.
We consider every show we attend an opportunity to listen closely to what real estate agents — our customers — are learning. Then, we make sure our products and services fit those teachings.
Here’s … (0 comments)

marketing: What foil calendars say about your business - 07/20/15 04:14 AM

You know how the saying goes. “All that glitters is gold.”
Well, we’d like to add to that, and officially proclaim:
All that glitters is gold, red and silver.
At least when it comes to our foil calendar covers. With seven gorgeous options, our Elegance Collection is like no other. They shimmer. They shine. They make your business stand out. They’re a subtle hint that yes, you’ve had a good year — and that you appreciate those who made it happen.
But enough talk. Go ahead and watch our calendars in action!
… (0 comments)

marketing: What makes our football schedules the best - 05/13/15 05:05 AM
We love our 2015 magnetic football schedules, and we know you and your clients will, too! See for yourself what sets our schedules apart from the pack:

… (0 comments)

marketing: The 5 W's of magnetic football schedules - 05/08/15 01:49 AM
Huddle up! We’ve got the full scoop on our 2015 football schedule lineup.
1. WHAT is new this year? When we say our lineup is better than ever, we mean it. For months, we’ve rooted on our graphic designers and watched them create designs so bright and crisp, you’ll feel like you’re hanging out on the 50-yard line.
We’re also excited to offer our first full-color football envelope, ensuring that your schedules catch the attention they deserve.

2. WHY order? Football schedules cater to a supportive and appreciative audience, creating a sense of community. Plus, they’re the perfect excuse to interact with potential clients … (0 comments)

marketing: Time to upgrade your business card - 04/22/15 12:52 AM
We know how hard our customers work, so we created a business card that works hard, too.
What's more disappointing than dedicating time and money to something, just to have it tossed or not given a second look? That question is the driving force behind our newest product — Plastic Wallet Cards. They're professional. They're writable. They're more durable than the Craftsman that just went on the market, and they'll stand out more than that 1865 Victorian down the street.
When it's time to order more business cards, we hope you'll give these a try.
Here's why agents are loving Plastic Wallet Cards:
1. They're … (5 comments)

marketing: Why real estate agents should be using Periscope - 04/20/15 05:54 AM
Periscope. You’ve probably seen the word buzzing around Twitter.But what is it, and how can it impact the future of your business? Before we jump into ways you can use Twitter’s first live-stream app, watch this short video from the Wall Street Journal:
Cool, huh? But like the video mentioned, you’re probably thinking, Who’d watch a broadcast of me? If done correctly, we think the answer could be your clients, prospects and colleagues. As a real estate agent, you have much to offer. Here are five ideas to harness the power of Periscope:
1. Give house tours.
If a photo is worth a thousand … (8 comments)

marketing: Change your business card and change the way people look at you - 02/20/12 09:55 PM
   “Wow. That’s a nice business card.”   When you hear that, you know you have made an impression.   Probably the most important marketing piece you will ever produce is your business card. It is often the first thing your clients see from you. Yet so many people overlook the amazing opportunity that is presented by the humble business card.   At Magnets USA we formed a special task force to look at how we could embolden your business cards. Our new special die-cut business cards are a low cost, high impact way to market your practice. With diecuts ranging from classic to … (1 comments)