real estate: Taking Brochure Mailing to the Next Level
- 03/13/10 02:54 AM
We've been trying to increase our mailing, and we have finally been able to ramp it up to some pretty serious levels. How? By taking control over the database and addressing of our brochures. Recently we purchased a used Rena Imager I addressing machine (photo below). This is a really cool machine, and can print addresses at a rate of 15,000 or more postcards an hour!
It has 3 print heads, allowing you to print about a one and a hall inch tall address, including endorsement and barcode. We're not printing postcards but instead are printing addresses on our 11x17 brochures. … (2 comments)
real estate: Encinitas Beach Home Showing Pole/HDR Photography
- 08/09/09 03:16 PM
Our practice has been hectic here in San Diego which is why I haven't posted for a while. Anyway, I wanted to share some of our latest pole photography and high dynamic range blending photos. The home is a little beach cottage across from the library, and not far from the ocean. However, it doesn't have ocean view. So, it was important that we show how close the home was to the water (walk to beach). We also need to present the home in a nice way since it is an Encinitas beach cottage. First, the front view of the home. We … (1 comments)
real estate: 1671 Plover Ct., Carlsbad, CA- Sanderling at Aviara - Home Brochure
- 01/28/08 04:28 AM
Here's our most recent brochure in all its high dynamic range glory. This is the first brochure that we have ever featured just 4 primary photos in the interior. It's a nice home, so I'm glad the pictures do a nice job of showing it off.
If you are hunting for real estate in Aviara, then you should definitely check out our web sites. We have one specifically for the Aviara area - www.AviaraHomes.com. We also a broader site that shows all of Carlsbad at www.EncinitasCarlsbad.com. Both sites have incredible maps, the likes of which you have probably not seen at any … (1 comments)
real estate: A Review of DVD Media
- 12/18/07 06:29 PM
There are many agents who are using video in their practices. We have been creating home tour DVDs for about three years, and over that time, we have discovered that there can be a wide array of differences in the quality of DVD media. Just to give you some idea of our experience, we have probably burned over 30,000 DVDs in our duplicating system. In the beginning, we tried out many different brands primarily based on what was on sale. These included Memorex, TDK, and so non-marketed brands available through wholesalers to people who are burning large quantities of discs. As with most … (7 comments)
real estate: Taking Back Yard Photos to the Next Level
- 12/16/07 11:20 AM
A back yard can be an important feature for some homes for many reasons: 1) a premium may have been paid for a view lot; 2) a premium may have been paid for the size; or 3) the owner may have invested a lot of money and wants to recoup it from a buyer who equally values the work done. This article seeks to discuss some of the considerations when taking photos of the back yard. Please note that California weather does not allow for the kind of seasonal variation that occurs in other parts of the country, so keep that in … (11 comments)
real estate: Taking Your Photos of Kitchens to the Next Level
- 12/03/07 05:36 AM
This the fourth in a series about how we take our photos. The pictures were taken with a Canon 5D, with a Tilt/Shift Lens. If you are new to architectural photography, you might take a look at the earlier posts, and here's the quick list of the prior posts: Part 1: Camera/Tripod; Part 2: The Tilt/Shift Lens; and Part 3: Taking the photos/Editing. I have also posted specific pieces about Photographing Bathrooms and another on Photographing Family Rooms. Kitchen shots can often be a very important photo because of the role that modern tastes have played in making the kitchen a design point. … (48 comments)
real estate: Home Marketing: Use DVDs!
- 11/28/07 02:06 AM
If you or someone you know is thinking about selling their home, it is important to consider the use of full-motion video and DVDs. We have been doing this for years, and have gotten to the point where we own cameras, remote microphones, lights, Avid post-production systems and more. Here are a few of the reasons we have found that having video and DVDs is so important in selling a home today. Open House 24/7. The most critical factor in selling a home for top dollar is marketing exposure. By having full-color brochures with DVDs in the flyer box at … (4 comments)
This blog discusses Carlsbad and Encinitas real estate, provides market updates and info for consumers, and just some general fun. See www.EncinitasCarlsbad.com for more.
We've been trying to increase our mailing, and we have finally been able to ramp it up to some pretty serious levels. How? By taking control over the database and addressing of our brochures. Recently we purchased a used Rena Imager I addressing machine (photo below). This is a really cool machine, and can print addresses at a rate of 15,000 or more postcards an hour! 
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