RECENT BLOG POSTS
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During critical election times I became quite engrossed in learning all of the “facts” about political candidates so I signed up for several email newsletters so that I could learn about issues from several perspectives. In the heat of the battle I was not affronted by being asked constantly ...
12/23/2009
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For years, many in real estate have established their marketing around niches. Chief among them is the development of Luxury Home marketing. New Research released by PR firm Edleman suggests that Eco-Frienddly is replacing Luxury as a preference for consumers. Here is a summary from their rese...
11/02/2009
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MLSs and Assocations are very lucky. Generally they have loyal staffs that have worked together for many years. Turnover is rare. All of that can lead to cohesive teams that work well together, especially in crisis times. It also means they know the subscribers well and the customers know them...
11/01/2009
Many MLSs and Associations are looking for ways to increase their relevance for their members. When we conduct member satisfaction surveys across the United States with many of the largest MLSs we have observed one consistent point. Electronic faxing is always one of if not the highest rated se...
10/20/2009
The Advertising Age has Ended, the Edutizing Era has Begun Consumers simply do not want to be “sold” anymore. They have become cynical about advertising claims and “its all about me” advertising. They dont want to hear an agents claims of greatness. They want to understand what you can do for the...
07/24/2009
The National Association of Real Estate Editors (NAREE) announced the winners of its 59th Annual Journalism Awards today. NAREEs awards program recognizes excellence in reporting, writing and editing stories about both residential and commercial real estate. This year’s Robert F. Brennan Awar...
06/29/2009
There has been a lot of emphasis on teaching Realtors how to work with clients and their green homes. Not as much emphasis has been placed on how real estate organizations themselves can deploy tools to reduce their costs and environmental impact. WAV Group recently published a to help real es...
06/19/2009
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Here's a terrific list of things to avoid when building your agent website brought to us by the CEO of Milobox, a leading developer of agent websites. http://waves.wavgroup.com/top-10-reasons-agent-websites-fail
06/17/2009
Green Homes Sell for a Premium There's a terrific new study just published by the Earth Advantage Institute that shows how green homes sell for anywhere from 3 to 10% more than average. Selling Green Homes can be a terrific way to increase your positive impact to your environment while making mo...
06/17/2009
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WAV Group just published a study measuring how quickly and how effectively agents answer online inquiries generated from IDX searches. The results were consistent with the level of responsiveness we saw in our 2008 WAV Group Consumer Website Effectiveness Study as well. We contacted 100 offices r...
04/17/2009
Real Estate Resources
Articles and studies posted about emerging trends in marketing, online tools and technology. WAV Group regularly publishes articles and research papers about a variety of important topics for real estate professionals.
WAV Group also regularly measures consumer attitudes and perspectives through its projects conducting focus groups, online surveys and one on one indepth interviews.
WAV Group is one of the leading real estate consulting firms in the industry. They work with companies conducting strategic planning, real estate technology evaluations, management advisory services and marketing, communications and brand planning.