facebook: Why Google Plus? It's Better Overall For Business Than Facebook - 10/18/12 12:42 AM
When Google Plus was introduced just a few short months ago, it was initially greeted with eyerolls and "here we go again" from many business professionals.
"I don't have time for it."
"I have more social media platforms than I can keep up with already!"
These are some of the typical initial reactions, but Google added something very compelling and valuable to the mix.  It all started when the proposed merger of Google and Facebook fizzled last year.  Google had already failed twice (remember Google Wave and Google Buzz?) in their attempts at a valid social media platform, and the truth … (12 comments)

facebook: Do You Really NEED Google Plus For Your Business? Yes, But Probably Not For Reason You Think - 09/26/11 07:27 AM
I recently posted this as my status on Facebook: "Dear Facebook: You are to social media what Google is to search engines. Google has tried twice (and failed) to cut into your social media market share with Buzz and Wave. Now it's Google Plus. Google Plus is not a superior service, but with all your unnecessary, fear-based and aggravating changes in recent months you just might make Google Plus superior on your own. Stop panicking, for crying out loud and leave a good thing be for a while."
Yes, Facebook has made quite a few changes over the past months...many of … (4 comments)

facebook: Google Plus - A Lesson In Trial and Error - 09/19/11 07:14 AM
 

(This is a re-post for groups I couldn't include in the first post)
In your own SEO, Internet marketing and social media marketing efforts, it’s common to want to avoid the trial and error process that leads to real progress.   Much of the SEO and Internet marketing solutions offered online pander to this human tendency to want the reward without all the work.   If you ever feel yourself falling into that trap, there’s a great lesson to be learned from Google…and its failures.
In case you haven’t heard, Google has recently launched Google+, their social networking site that is trying to succeed where previous … (2 comments)

facebook: Google Plus - A Lesson For All Of Us - 09/19/11 07:10 AM
In your own SEO, Internet marketing and social media marketing efforts, it’s common to want to avoid the trial and error process that leads to real progress.   Much of the SEO and Internet marketing solutions offered online pander to this human tendency to want the reward without all the work.   If you ever feel yourself falling into that trap, there’s a great lesson to be learned from Google…and its failures.
In case you haven’t heard, Google has recently launched Google+, their social networking site that is trying to succeed where previous efforts have failed.
Those previous efforts were known as Google Buzzand Google Wave.  I remember watching the … (5 comments)

facebook: Social Media Is All About Your Approach - 04/24/11 11:38 PM
(Note: this is a repost for the groups I couldn't include on the first post)
In watching the new documentary on the band Rush ("Beyond the Lighted Stage"), I was particularly fascinated by the interview with drummer Neil Peart and legendary jazz drummer Freddie Gruber.    Peart, widely respected as one of the all-time great rock drummers, had studied with Gruber and when asked about his first lesson he said they didn't play drums...they talked about rhythm and motion and exchanged stories.
Then Gruber said the whole time during the lesson "We were behind the set of drums the whole time...because … (2 comments)

facebook: Facebook and Social Media - It's All Jazz - 04/24/11 11:31 PM
In watching the new documentary on the band Rush ("Beyond the Lighted Stage"), I was particularly fascinated by the interview with drummer Neil Peart and legendary jazz drummer Freddie Gruber.    Peart, widely respected as one of the all-time great rock drummers, had studied with Gruber and when asked about his first lesson he said they didn't play drums...they talked about rhythm and motion and exchanged stories.
Then Gruber said the whole time during the lesson "We were behind the set of drums the whole time...because how you approach what you play determines what you get."
That line has stuck with … (4 comments)

facebook: FREE MarQeteer Webinars This Week! - 02/21/11 06:00 AM
Due to the overwhelming positive response to last week's webinar, "Solving the Social Media Marketing Puzzle," I've scheduled more for this week, along with a webinar on follow-up.
If the rapid evolution of the Internet and social networking is leaving you less than satisfied, I'll clear things up for ya.  It's really not as complicated or overwhelming as it can seem, but it's important to know the pieces of the puzzle, why they're there and how they fit together.
And my webinars are made for short attention spans like mine...with plenty of time for Q&A afterward:)
Please note that these webinars … (0 comments)

facebook: FREE Webinar: Solving the Social Media Marketing Puzzle - 02/16/11 04:25 AM
Is the quagmire that is the rapid evolution of social media and social media marketing leaving you confused?  Aggravated?  Unsatisfied?
It's really not as complicated, difficult or overwhelming as it can seem, but it's important to know the pieces of the puzzle, why they're there and how they fit together.
My free webinar will clear up the confusion and social media will make more sense than ever before.
And it's made for short attention spans like mine...with plenty of time for Q & A afterward:)
To register for the free Solving the Social Media Marketing Puzzle webinar, click here.
 
For … (2 comments)

facebook: Fear - The Main Roadblock in Social Media Marketing - 01/20/11 06:34 AM

3 and a half years ago I taught that if you strip away all the hype and technological jargon, technology is simply bringing business back (ironically?) to the humanity of what business is supposed to be in the first place...people helping people.
I still teach that to this day, because with each new technological advance communication is becoming both more immediate and more personal.  This can be good or bad depending on your personality type and how you handle yourself.
Regardless of what anyone tells you, never forget that social media is what you make it.  You have complete control.
(0 comments)

facebook: Social Media Marketing Is A Waste Of Time - 11/09/10 07:10 AM
 

 
 
 
 
 
 
 
 
 
 
 
Many real estate pros that I talk to in the course of a week are reluctant social media users.  This reluctance winds up as a self-fulfilling prophecy:  By not putting proper effort into social media, results are poor or nonexistent, which reinforces the belief that social media marketing is a waste of time.
Here are a few pointers to keep in mind with regard to social media:
1.  Don't allow yourself to become overwhelmed.  You don't need everything.  One social media forum that you're actually using is better … (6 comments)

 
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Mark Boyd

Lancaster, PA

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