followup: Realistic Expectations In Today's Market: This Ain't 1986 - 06/25/10 05:28 AM

Are you being held to standards and expectations that are 10 years old?   20 years old?
Real estate and sales seminars provided by real estate companies for their agents serve their purpose and there is valuable information to be gained.  However, listen closely to what you're being taught and don't be afraid to ask questions.
Case in point:  I just got off the phone with a North Carolina agent who is attending an educational series provided by his real estate company.  The requirement in the class is to make 20 new contacts (leaving a voice mail doesn't count) per day.   … (1 comments)

followup: Your Prospects Don’t Care How Many Houses You’ve Sold - 10/28/09 08:30 AM

Let’s get this out of the way first…you don’t get instant respect with the title of “Realtor” anymore.
Sad, but true.
Your prospects don’t care how many houses you’ve sold. In their world, that doesn’t matter. They only care about how you can help them, so as you begin preparing your business plan for 2010 make sure you take time to assess your contact methods and your results.
Are you focusing on your credentials when you’re trying to gain rapport…or are you focusing on your prospects’ needs? I cite car dealership commercials for an example of impersonal marketing that makes … (6 comments)

followup: 90 Days...That's NOT Follow-Up Anymore - 11/11/08 04:16 AM
I've noticed in my coaching that a major missing piece with many real estate agents today is long-term consistency, which is almost inexcusible given the prevalence and simplicity of email drip campaigns.
Now, drip campaigns are not the "Be-all-end-all," but they are a virtually effortless process that, when used properly and with respect to the consumer's space, will allow you to consistently keep your name in front of a targeted group of people.
I dare say that if your follow-up lasts more than 90 days you've already set yourself apart from half your competition.
Check your follow-up system.  Are you "purging" … (1 comments)

followup: WHY DIRECT MAIL SUCKS - STOP PLAYING GAMES - 02/12/08 12:50 AM
Actually it doesn't really suck.  That was another cheap ploy to get you to read my blog.
What DOES suck is the way direct mail tends to be manipulated, which leads to the overall perception that it is no good and basically a waste of time.
I saw a disturbing article this morning called "4 Ways to Make an Emotional Connection with Direct Mail." by Paul Bobnak.  In my not-so-humble-opinion, the article achieves the opposite of what it intends to achieve.  Instead of showing us the right way to make an effective and positive first impression, it shows us in concise fashion everything … (5 comments)

followup: How To Stay Top-Of-Mind With Your Prospects - 02/11/08 02:55 AM
I hope all of you had a wonderful weekend!
I got another article from RISMedia to share with you, which covers perhaps the most important determining factor of your success (along with how well you service your prospects and clients)...maintaining top-of-mind awareness with your entire database.
It is most easy when you have a plan and are proactive rather than reactive with your marketing.  When your commission checks are coming in and you have settlements coming up, THAT'S when your marketing should be at its strongest in order to keep the opportunities flowing.
Yet, this is when so many agents decide that they've "made … (3 comments)

followup: "Don't Watch, Read or Listen to the News If You Can't Handle The News" - 02/08/08 12:16 AM
There's not a week that goes by that I don't encounter an agent who uses "The market is bad" as an excuse for inactivity.  There's also "I'm waiting for the market to stabilize."
I've referenced these phrases in previous blogs, so please forgive the redundancy.  Phrases like this (in the aforementioned contexts) are an immediate indicator of an agent who needs help.  Not everyone who becomes a real estate professional understands that they are not an employee, but are basically in business for themselves.  You can't wait for something to happen...it's up to you to make it happen.
The news media is notorious … (1 comments)

followup: Brian Bosworth, Real Estate Agent...Learn from Him - 02/07/08 03:09 AM
Remember Brian Bosworth?  The University of Oklahoma football player who went on to play pro football for the Seattle Seahawks?
He is a real estate agent in Malibu, CA.
I discovered this by accident when I looked him up online today for reference for today's blog post.  You see, I never was a fan of The Boz.  In fact, I loved it when Bo Jackson of the Raiders ran him over in that fateful Monday night game back in 1987.  He was a very abrasive character back in the day...at least his public persona was that way.
I developed a respect for him, … (3 comments)

followup: Technology: Bringing Real Estate Back To Its Roots - 02/05/08 04:11 AM
The internet has created an amazing dynamic not just in real estate, but sales in general.  There are those who are resistant to it and continually fight against it; then there are those who embrace it.
As far as I'm concerned, technology is bringing real estate (and business in general) back to its roots.  The roots of ALL business are the same (no matter what you're selling):  people helping people.   Period.
We humans have this uncanny knack for taking any simple concept and making it complicated, and over time we have done exactly that.  Now we're in a place where the consumer … (2 comments)

followup: Technology: Bringing Real Estate Back To Its Roots - 02/05/08 03:59 AM
The internet has created an amazing dynamic not just in real estate, but sales in general.  There are those who are resistant to it and continually fight against it; then there are those who embrace it.
As far as I'm concerned, technology is bringing real estate (and business in general) back to its roots.  The roots of ALL business are the same (no matter what you're selling):  people helping people.   Period.
We humans have this uncanny knack for taking any simple concept and making it complicated, and over time we have done exactly that.  Now we're in a place where the consumer … (0 comments)

 
Mark Boyd (MarQeteer)

Mark Boyd

Lancaster, PA

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MarQeteer

Address: Lancaster, PA, 17601

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