marketing: Google Webmaster Tools Are A MUST For Your Website - 11/08/11 11:36 AM
After a nightmare of a hack attack, my website is finally back up and running.  We went ahead and did a fresh redesign, as well:)   Thanks to some nice Google tools the process, while daunting, was at least a more smooth process and a tad easier.
Two words with regard to Google Analytics and Google Webmaster Tools: Use Them.
About a month ago, my website was hacked and subsequently flagged by Google for MalWare.   In the wake of trying to fix the problem, my good friends at MIND Development and Design said it was a good idea to go ahead with … (0 comments)

marketing: You May Be Pressworthy. Don't Overlook Your Own Value To Your Local Press. - 11/06/11 01:18 PM
A good opportunity for visibility, local coverage and links is press releases.
Now, before the eye rolls start, I need to address the fact that even press releases have been turned into spam by some entities online.  The key to a successful press release is a good, strong and legitimate angle that will make you pressworthy to your local paper(s).
Newspapers and print media are not worthless, despite what some will have you believe.  It's simply that their significance and their "place of value" in your marketing has changed in this Internet age.  Print media serves one main purpose:  To create … (0 comments)

marketing: Social Media Is All About Your Approach - 04/24/11 11:38 PM
(Note: this is a repost for the groups I couldn't include on the first post)
In watching the new documentary on the band Rush ("Beyond the Lighted Stage"), I was particularly fascinated by the interview with drummer Neil Peart and legendary jazz drummer Freddie Gruber.    Peart, widely respected as one of the all-time great rock drummers, had studied with Gruber and when asked about his first lesson he said they didn't play drums...they talked about rhythm and motion and exchanged stories.
Then Gruber said the whole time during the lesson "We were behind the set of drums the whole time...because … (2 comments)

marketing: Facebook and Social Media - It's All Jazz - 04/24/11 11:31 PM
In watching the new documentary on the band Rush ("Beyond the Lighted Stage"), I was particularly fascinated by the interview with drummer Neil Peart and legendary jazz drummer Freddie Gruber.    Peart, widely respected as one of the all-time great rock drummers, had studied with Gruber and when asked about his first lesson he said they didn't play drums...they talked about rhythm and motion and exchanged stories.
Then Gruber said the whole time during the lesson "We were behind the set of drums the whole time...because how you approach what you play determines what you get."
That line has stuck with … (4 comments)

marketing: Protect Your Domain Name: Throw This Letter Away - 04/18/11 03:47 AM


(note: this is a re-post for the groups I couldn't include on the first post)
If this letter is looking familiar, it wouldn’t surprise me. These things go out every day and if your domain name is coming up for renewal, be ready to receive one of these.  It’s vitally important in your social media and Internet marketing mix to protect your domain name.
(click here to enlarge the domain letter and take a closer look)
This letter is a scheme, pure and simple, and there’s an easy way to avoid it. Be aware of who you actually bought your domain name from and make sure … (2 comments)

marketing: Really...Are You Kidding Me? Agents, You Deserve Better - 04/06/11 08:37 AM
This is the same as my previous post, just posted again to the groups I couldn't include on the first posting... I'm a sports nut.  In the mornings after I get back from working out, I usually have ESPN radio on while I eat breakfast and start my day.  Mike and Mike in the morning and, if I work from home that day, the incredibly opinionated (and usually right on the money) Colin Cowherd.
There's a NAR radio ad I keep hearing that just chaps me.  I wish I had the script for it so you could see. It's a brilliant … (2 comments)

marketing: Really...Are You Kidding Me? Agents, You Deserve Better - 04/06/11 08:30 AM
I'm a sports nut.  In the mornings after I get back from working out, I usually have ESPN radio on while I eat breakfast and start my day.  Mike and Mike in the morning and, if I work from home that day, the incredibly opinionated (and usually right on the money) Colin Cowherd.
There's a NAR radio ad I keep hearing that just chaps me.  I wish I had the script for it so you could see. It's a brilliant example of the kind of self-important advertising approach most of corporate America has used for the past 20 years, and now … (3 comments)

marketing: Helping or Hurting? What Your Internal Dialogue Does For Your Business - 03/30/11 07:47 AM
I had a conversation some months back with a real estate agent in Ohio (Geri Waterman) about internal dialogue and her prospecting/marketing efforts.   She had just completed a door-knocking crusade of a neighborhood of 350 homes and was proud – and rightly so – that she had made a multitude of new long-term contacts as well as securing 4 future listings.
She was initially uneasy about knocking on doors for the same reason most people are.  Rejection.  She didn’t want to be “that” person.  You know the one.  I told her it’s easy to not be “that” person…just be yourself.  ”That” … (7 comments)

marketing: FREE Webinars For Those Who Are Seeing No ROI On Internet Marketing - 03/24/11 07:54 AM
Hey Friends, below is a link to the registration page for my free webinars.  If you have been spending a lot of time and money on internet marketing and just don't feel you're getting good ROI, I urge you to attend the Search Engines 101 and Wasting Money webinars in particular.
You will come away with knowledge that will allow you to make better decisions with both your money and your time.
"Seating" is limited, so register today and feel free to email me additional questions you would like to see addressed in the webinar you attend.
Click here to view … (0 comments)

marketing: The Double Dip: Another Catalyst for Fear and Indecision? - 03/22/11 06:06 AM
Baskin Robbins is nowhere to be found. This double-dip that is making its way to the national news is serving as a catalyst for more writers to have a negative influence on the market through their own speculation.
The national news typically holds more credibility with people than the local news...to the point of ridiculousness. The national news can report a national trend in the real estate market, while your local market may be the complete opposite of that trend. No matter how much the local news people report what's happening locally, the influence of the national news seems to win … (0 comments)

marketing: Your Website = Rome - 03/21/11 09:53 AM
Are you spending money on Internet marketing and finding yourself overwhelmed? Do you feel like you’re spinning your wheels and accomplishing little or nothing in terms of tangible results?
The old adage of keeping it simple is the key.   Clients know my simple philosophy by heart:  All roads lead to Rome…Rome being your website.
The ultimate goal is to earn business through your Internet and traditional marketing efforts…and it takes both.   And that’s where it gets confusing, thanks to the myriad “solutions” available online and the unfortunate promises they make in their sales pitches.
Always remember:  The purpose of your … (2 comments)

marketing: Are You Prepared For Consumers' Questions? - 02/23/11 06:32 AM
Consumers are asking questions now more than ever before. More than ever, consumers want to know exactly what services a you provide to earn their money/your commission. This simple concept is at the core of social media marketing.
Try not to take it personally, though it can be admittedly hard. Keep in mind that they simply don’t know. In fact many of your contemporaries can’t describe the breadth of what they do in specific terms. Then there are others who can present a 26-point marketing plan at the drop of a hat.
This video addresses what’s really driving consumers’ more-probing-than-ever questions, … (1 comments)

marketing: Why Don't We Knock On Doors Anymore? Because Even THAT Has Become Systematized. - 01/25/11 05:38 AM
Once upon a time, a knock on the door didn't illicit the response it does now.  Once upon a time the exchanges were relatively pleasant in these instances.
So how did we get to this point where even salespeople themselves bristle at someone knocking on their door and most are even on the do-not-call list?
The answer is simple.
Systemization.
Systems have their place for the rudimentary aspects of performing a task, but you can't systematize heart or personality.
Once upon a time, the act of selling became littered with scripts filled with words that would ultimately be uttered by people … (3 comments)

marketing: Fear - The Main Roadblock in Social Media Marketing - 01/20/11 06:34 AM

3 and a half years ago I taught that if you strip away all the hype and technological jargon, technology is simply bringing business back (ironically?) to the humanity of what business is supposed to be in the first place...people helping people.
I still teach that to this day, because with each new technological advance communication is becoming both more immediate and more personal.  This can be good or bad depending on your personality type and how you handle yourself.
Regardless of what anyone tells you, never forget that social media is what you make it.  You have complete control.
(0 comments)

marketing: Fear, Uncertainty and Doubt...And How We're All Paying For It - 01/05/11 07:33 AM

If we step to the edge of the chasm that has developed between consumer and real estate professional (really, in all sales realms) over the last few years, we would undoubtedly see a big "F-U-D" at the bottom of said chasm.
Yes, in addition to the sub-prime fiasco and its aftermath, real estate pros have to deal with the aftermath of decades of "training" in all fields of sales that have led to the distrust so rampant now from consumers.
I'm talking specifically of the aforementioned principal of FUD - Fear, Uncertainty and Doubt.  Creating a need where there really … (3 comments)

marketing: Video Testimonials - Let Your Clients Do The Talking - 12/18/10 10:09 AM

Some years back - mid 80's, I think - Aerosmith had a song called "Let the Music Do the Talking." Originally recorded by The Joe Perry Project, in case you're a music trivia loon like me. Anyway, the point of the song is to ignore hype and let the music speak for itself.
The same sentiment can be applied to your real estate marketing. With video easier than ever to incorporate into your marketing, it's important to remember that a few words from a happy client says more than a thousand words from you. Now, I'm not saying to avoid … (1 comments)

marketing: Formula 409 - A Great Lesson In Persistence You Can Apply To Your Marketing - 12/16/10 12:54 AM
Okay, I just KNOW you’ve heard of Formula 409, the spray cleaner that has seemingly been around forever (mid-1960′s to be exact).   There’s a valuable lesson in trial and error to be learned from Formula 409 that we can all carry into the new year with regard to our respective marketing efforts.
It’s important to remember that rarely does everything come together perfectly in marketing on the first try.  Tweaks and bugs have to be dealt with and corrected, SEO and key words may need modification along the way, and all these “little things” have a tremendous impact on the … (3 comments)

marketing: Look Before You Link (Do You Really Understand WHY Your Links Are Important?) - 11/16/10 09:33 AM
With all of the social media forums available to us, it's terribly easy to get overwhelmed and feel trapped in a maze of (virtually) your own creation. Last week I touched on the importance of connecting your social media so they work together in harmony.
The other part of using social media properly is making sure, as with all of your traditional and modern marketing, that your social media is linked to your website and vice versa. All of your marketing should be making it as easy as possible for people to 1) go to your website or 2) contact you … (3 comments)

marketing: Social Media Marketing Is A Waste Of Time - 11/09/10 07:10 AM
 

 
 
 
 
 
 
 
 
 
 
 
Many real estate pros that I talk to in the course of a week are reluctant social media users.  This reluctance winds up as a self-fulfilling prophecy:  By not putting proper effort into social media, results are poor or nonexistent, which reinforces the belief that social media marketing is a waste of time.
Here are a few pointers to keep in mind with regard to social media:
1.  Don't allow yourself to become overwhelmed.  You don't need everything.  One social media forum that you're actually using is better … (6 comments)

marketing: $600 For Your 15 Seconds of Fame...Are You Merely Spinning Your Marketing Wheels? - 09/29/10 08:18 AM
As if on cue, two weeks after my original post on marketing spam I received a solicitation and engaged in a dialogue which exposes a very common sales tactic that is causing much frustration, disappointment and wasted money on internet "marketing."
This is a bit of a long post, so I've included a link to the hair-raising video piece I recorded to accompany and explain it...and maybe save you a bit of time:     Click here to view the video piece
Below, you will see the email exchange (with names changed to avoid any hassle), with my email replies in boldface:
(1 comments)

 
Mark Boyd (MarQeteer) Rainmaker large

Mark Boyd

Lancaster, PA

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