press releases: You May Be Pressworthy. Don't Overlook Your Own Value To Your Local Press. - 11/06/11 01:18 PM
A good opportunity for visibility, local coverage and links is press releases.
Now, before the eye rolls start, I need to address the fact that even press releases have been turned into spam by some entities online.  The key to a successful press release is a good, strong and legitimate angle that will make you pressworthy to your local paper(s).
Newspapers and print media are not worthless, despite what some will have you believe.  It's simply that their significance and their "place of value" in your marketing has changed in this Internet age.  Print media serves one main purpose:  To create … (0 comments)

press releases: Press Release or Marketing Spam...What Are YOU Paying For? - 09/17/10 01:59 AM
Having written press releases for the better part of the past 10 - 15 years, I'm constantly amazed at what is being sold as a "press release" on the internet.
I'm even more amazed at the hundreds/thousands of dollars being spent on these things with the promise of wide distribution.  It's important to recognize the difference between an actual press release and what is, in effect, an infomercial or marketing spam.
A press release is legitimately newsworthy and is a statement of fact:  who, what, how, when and where.
And sometimes why.
Here is an excerpt from a press release I … (2 comments)