real estate: Why Google Plus? It's Better Overall For Business Than Facebook - 10/18/12 12:42 AM
When Google Plus was introduced just a few short months ago, it was initially greeted with eyerolls and "here we go again" from many business professionals.
"I don't have time for it."
"I have more social media platforms than I can keep up with already!"
These are some of the typical initial reactions, but Google added something very compelling and valuable to the mix.  It all started when the proposed merger of Google and Facebook fizzled last year.  Google had already failed twice (remember Google Wave and Google Buzz?) in their attempts at a valid social media platform, and the truth … (12 comments)

real estate: FREE SEO Opportunity for links to your website - 11/29/11 02:24 AM
NOTE:  Just to reiterate, the tool offered in this article is truly free with no hidden surprises.
Friends, a couple of weeks back I posted a "free" SEO opportunity that has turned out to be quite the disappointment.  What was once a nice idea to share information has been turned into a monetization tool...a practice, I might add, that can be destructive to a business.
A practice that concerns me with regard to how ActiveRain has handled the whole "Rainmaker" thing.
Since that turned out to be, in essence, a non-opportunity, I wanted to bring you something substantial to the table … (4 comments)

real estate: Google Webmaster Tools Are A MUST For Your Website - 11/08/11 11:36 AM
After a nightmare of a hack attack, my website is finally back up and running.  We went ahead and did a fresh redesign, as well:)   Thanks to some nice Google tools the process, while daunting, was at least a more smooth process and a tad easier.
Two words with regard to Google Analytics and Google Webmaster Tools: Use Them.
About a month ago, my website was hacked and subsequently flagged by Google for MalWare.   In the wake of trying to fix the problem, my good friends at MIND Development and Design said it was a good idea to go ahead with … (0 comments)

real estate: You May Be Pressworthy. Don't Overlook Your Own Value To Your Local Press. - 11/06/11 01:18 PM
A good opportunity for visibility, local coverage and links is press releases.
Now, before the eye rolls start, I need to address the fact that even press releases have been turned into spam by some entities online.  The key to a successful press release is a good, strong and legitimate angle that will make you pressworthy to your local paper(s).
Newspapers and print media are not worthless, despite what some will have you believe.  It's simply that their significance and their "place of value" in your marketing has changed in this Internet age.  Print media serves one main purpose:  To create … (0 comments)

real estate: FREE SEO Opportunity That Most Real Estate Pros Are Overlooking - 11/04/11 02:21 AM
We SEO geeks have a saying:  "Content is King, Linking is Queen."
The gist of this is that before you focus on driving people to your website/blog and acquiring links to your page, you want to make sure people will like what they see once they're on your page.  Mainly, you want your content to be engaging, thoughtful and (most importantly) readable.  Complete sentences and correct grammar still count once we're all in adulthood...especially in this Internet age.
Which brings us to the "linking" portion of our show referenced in the headline of this article.  I was doing some research for … (144 comments)

real estate: Social Media Consultants - Necessary Deprogramming - 10/01/11 07:27 AM
While I'm admittedly biased, because I am an Internet marketing consultant as well as a real estate coach, I just couldn't believe what I was reading when I saw this article today.  It's from nearly a year ago and it just made my blood boil.  It’s in The Telegraph and it’s by someone named Milo Yiannopoulos who proudly shows that he just doesn’t get it.
While there are some insightful arguments made, I could not believe the rash and juvenile expressions (he calls social media consultants “blood sucking hucksters” among other colourful adjectives) this supposed professional used in burning the concept of social media … (0 comments)

real estate: Do You Really NEED Google Plus For Your Business? Yes, But Probably Not For Reason You Think - 09/26/11 07:27 AM
I recently posted this as my status on Facebook: "Dear Facebook: You are to social media what Google is to search engines. Google has tried twice (and failed) to cut into your social media market share with Buzz and Wave. Now it's Google Plus. Google Plus is not a superior service, but with all your unnecessary, fear-based and aggravating changes in recent months you just might make Google Plus superior on your own. Stop panicking, for crying out loud and leave a good thing be for a while."
Yes, Facebook has made quite a few changes over the past months...many of … (4 comments)

real estate: Google Plus - A Lesson In Trial and Error - 09/19/11 07:14 AM
 

(This is a re-post for groups I couldn't include in the first post)
In your own SEO, Internet marketing and social media marketing efforts, it’s common to want to avoid the trial and error process that leads to real progress.   Much of the SEO and Internet marketing solutions offered online pander to this human tendency to want the reward without all the work.   If you ever feel yourself falling into that trap, there’s a great lesson to be learned from Google…and its failures.
In case you haven’t heard, Google has recently launched Google+, their social networking site that is trying to succeed where previous … (2 comments)

real estate: Google Plus - A Lesson For All Of Us - 09/19/11 07:10 AM
In your own SEO, Internet marketing and social media marketing efforts, it’s common to want to avoid the trial and error process that leads to real progress.   Much of the SEO and Internet marketing solutions offered online pander to this human tendency to want the reward without all the work.   If you ever feel yourself falling into that trap, there’s a great lesson to be learned from Google…and its failures.
In case you haven’t heard, Google has recently launched Google+, their social networking site that is trying to succeed where previous efforts have failed.
Those previous efforts were known as Google Buzzand Google Wave.  I remember watching the … (5 comments)

real estate: Are You Really USING Your iPhone, Droid or Other Nifty Technology? - 09/12/11 07:18 AM
I remember my father telling me about the concept of planned obsolesence as a young man when I could barely comprehend the idea.  Back then  it was more tangible items, like today’s digital cameras which are built not so much to last as to be somewhat “disposable.”  You know the line:  “It would be more expensive to fix it than to just buy a new one.”
The latest and greatest technology may not be all it’s cracked up to be, depending on how much you really NEED and USE the capabilities of your phone.  Yes, the graphics are cool and access … (6 comments)

real estate: Is Your Listing Posted As A Rental/Lease On Craigslist Without Your Permission? - 06/22/11 08:17 AM
 
(Note: This is a duplicate post so I could include the groups that didn't fit on the first post)
This just happened to my sister and brother-in-law in Baton Rouge, LA and I thought it would be timely to share with you.
Their house has been on the market for about a year and the price happens to fall in that "in between" price range where houses just aren't selling very fast at all.  You know the range...not inexpensive enough to appeal to the bargain hunters and not expensive enough to appeal to the high-end house hunters.
Anyway, their real … (3 comments)

real estate: Craig's List: Has Someone Posted Your Listing For Rent Without Your Permission? - 06/22/11 08:14 AM
This just happened to my sister and brother-in-law in Baton Rouge, LA and I thought it would be timely to share with you.
Their house has been on the market for about a year and the price happens to fall in that "in between" price range where houses just aren't selling very fast at all.  You know the range...not inexpensive enough to appeal to the bargain hunters and not expensive enough to appeal to the high-end house hunters.
Anyway, their real estate agent notified them yesterday that she had seen their house listed for lease, complete with pictures showing the house … (7 comments)

real estate: Opportunity Is All Around...? - 05/02/11 01:01 AM
 

(note: this is a repost for the groups I couldn't include in the first post)
Residential real estate is perhaps the most unique of all sales arenas.  Sales trainers have said for decades that "opportunity is all around you."  That has varying degrees of truth, depending on what it is that you're selling.
 
With real estate, though, it's especially true becauseeveryone needs a place to live.  This can sometimes be forgotten as we miss opportunities to make new contacts while we're going about our own business.  Especially in this economy, it's important to be mentally prepared for those opportunities … (5 comments)

real estate: Are You Missing Opportunities? - 05/02/11 12:56 AM
Residential real estate is perhaps the most unique of all sales arenas.  Sales trainers have said for decades that "opportunity is all around you."  That has varying degrees of truth, depending on what it is that you're selling.
With real estate, though, it's especially true because everyone needs a place to live.  This can sometimes be forgotten as we miss opportunities to make new contacts while we're going about our own business.  Especially in this economy, it's important to be mentally prepared for those opportunities that arise when you least expect it.
I'm reminded of a conversation a couple of years … (3 comments)

real estate: Social Media Is All About Your Approach - 04/24/11 11:38 PM
(Note: this is a repost for the groups I couldn't include on the first post)
In watching the new documentary on the band Rush ("Beyond the Lighted Stage"), I was particularly fascinated by the interview with drummer Neil Peart and legendary jazz drummer Freddie Gruber.    Peart, widely respected as one of the all-time great rock drummers, had studied with Gruber and when asked about his first lesson he said they didn't play drums...they talked about rhythm and motion and exchanged stories.
Then Gruber said the whole time during the lesson "We were behind the set of drums the whole time...because … (2 comments)

real estate: Facebook and Social Media - It's All Jazz - 04/24/11 11:31 PM
In watching the new documentary on the band Rush ("Beyond the Lighted Stage"), I was particularly fascinated by the interview with drummer Neil Peart and legendary jazz drummer Freddie Gruber.    Peart, widely respected as one of the all-time great rock drummers, had studied with Gruber and when asked about his first lesson he said they didn't play drums...they talked about rhythm and motion and exchanged stories.
Then Gruber said the whole time during the lesson "We were behind the set of drums the whole time...because how you approach what you play determines what you get."
That line has stuck with … (4 comments)

real estate: For iPhone Users: You're Being Tracked - 04/21/11 01:18 AM
 
(Note: this is a repost for the groups I couldn't include on the first post.)
I just read an article this morning about how it has been revealed that iPhones track the owner's location and stores data about their whereabouts without their knowledge.
Surprise, surprise.
Color me jaded, but ever since the advent of the GPS and the various related apps available, I've been waiting for this.  There are so many devices and applications where we're compromising personal information that I'm actually surprised it's taken this long to be revealed. It's easy information just begging to be archived...which, apparently, is … (1 comments)

real estate: iPhone Users Be Aware Of This - 04/21/11 01:15 AM
I just read an article this morning about how it has been revealed that iPhones track the owner's location and stores data about their whereabouts without their knowledge.
Surprise, surprise.
Color me jaded, but ever since the advent of the GPS and the various related apps available, I've been waiting for this.  There are so many devices and applications where we're compromising personal information that I'm actually surprised it's taken this long to be revealed. It's easy information just begging to be archived...which, apparently, is happening...
"The unauthorized surveillance started in June 2010, when the latest version of Apple's mobile operating … (1 comments)

real estate: Average Home Values At An ALL-TIME HIGH - 04/19/11 01:49 AM
(this is a re-post for the groups I couldn't include in the first post)
I'm sure some of you are waiting for the punchline, right?  Actually, there is no punchline.  I felt kinda punch-drunk when I saw the Case-Shiller Home Value Index update from July of last year.
Then, strange thought occurred to me.
Except for the Housing Boom spike, average home values are at an all-time high.  Hard to believe, but see what you think:  CLICK HERE TO SEE A HUGE VERSION OF THE CHART
 
Home values are at an all-time high except for the housing boom.  Doesn't feel like it, … (0 comments)

real estate: Average Home Values At An ALL-TIME HIGH - 04/19/11 01:44 AM
I'm sure some of you are waiting for the punchline, right?  Actually, there is no punchline.  I felt kinda punch-drunk when I saw the Case-Shiller Home Value Index update from July of last year.
Then, strange thought occurred to me.
Except for the Housing Boom spike, average home values are at an all-time high.  Hard to believe, but see what you think:  CLICK HERE TO SEE A HUGE VERSION OF THE CHART
 
Home values are at an all-time high except for the housing boom.  Doesn't feel like it, does it?  For even greater contrast, compare the Boom peak to the … (1 comments)

 
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Mark Boyd

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