seo: Why Google Plus? It's Better Overall For Business Than Facebook - 10/18/12 12:42 AM
When Google Plus was introduced just a few short months ago, it was initially greeted with eyerolls and "here we go again" from many business professionals.
"I don't have time for it."
"I have more social media platforms than I can keep up with already!"
These are some of the typical initial reactions, but Google added something very compelling and valuable to the mix.  It all started when the proposed merger of Google and Facebook fizzled last year.  Google had already failed twice (remember Google Wave and Google Buzz?) in their attempts at a valid social media platform, and the truth … (12 comments)

seo: Why The Google +1 Button Is VITAL To Getting Found Online - 12/08/11 06:32 AM
By now, most of you have seen the little Google +1 button in your Internet travels on blogs and websites.  Just what is the significance of this little blue button?  It’s kinda like the Facebook “like button” but packs more punch.  It’s blue and it’s different.
Kinda like Nuprin, but it’s a different color.
But I digress.   Five words with regard the Google +1 Button:  Get One OnYour Website.
It’s an important part of getting found.
Some months ago, an article appeared online (and disappeared rather quickly) with a headline that was something like “Use Google +1 Or Kiss Your Ranking Goodbye.”  While that’s harsh, there’s … (4 comments)

seo: FREE SEO Opportunity for links to your website - 11/29/11 02:24 AM
NOTE:  Just to reiterate, the tool offered in this article is truly free with no hidden surprises.
Friends, a couple of weeks back I posted a "free" SEO opportunity that has turned out to be quite the disappointment.  What was once a nice idea to share information has been turned into a monetization tool...a practice, I might add, that can be destructive to a business.
A practice that concerns me with regard to how ActiveRain has handled the whole "Rainmaker" thing.
Since that turned out to be, in essence, a non-opportunity, I wanted to bring you something substantial to the table … (4 comments)

seo: Google Webmaster Tools Are A MUST For Your Website - 11/08/11 11:36 AM
After a nightmare of a hack attack, my website is finally back up and running.  We went ahead and did a fresh redesign, as well:)   Thanks to some nice Google tools the process, while daunting, was at least a more smooth process and a tad easier.
Two words with regard to Google Analytics and Google Webmaster Tools: Use Them.
About a month ago, my website was hacked and subsequently flagged by Google for MalWare.   In the wake of trying to fix the problem, my good friends at MIND Development and Design said it was a good idea to go ahead with … (0 comments)

seo: You May Be Pressworthy. Don't Overlook Your Own Value To Your Local Press. - 11/06/11 01:18 PM
A good opportunity for visibility, local coverage and links is press releases.
Now, before the eye rolls start, I need to address the fact that even press releases have been turned into spam by some entities online.  The key to a successful press release is a good, strong and legitimate angle that will make you pressworthy to your local paper(s).
Newspapers and print media are not worthless, despite what some will have you believe.  It's simply that their significance and their "place of value" in your marketing has changed in this Internet age.  Print media serves one main purpose:  To create … (0 comments)

seo: FREE SEO Opportunity That Most Real Estate Pros Are Overlooking - 11/04/11 02:21 AM
We SEO geeks have a saying:  "Content is King, Linking is Queen."
The gist of this is that before you focus on driving people to your website/blog and acquiring links to your page, you want to make sure people will like what they see once they're on your page.  Mainly, you want your content to be engaging, thoughtful and (most importantly) readable.  Complete sentences and correct grammar still count once we're all in adulthood...especially in this Internet age.
Which brings us to the "linking" portion of our show referenced in the headline of this article.  I was doing some research for … (144 comments)

seo: Social Media Consultants - Necessary Deprogramming - 10/01/11 07:27 AM
While I'm admittedly biased, because I am an Internet marketing consultant as well as a real estate coach, I just couldn't believe what I was reading when I saw this article today.  It's from nearly a year ago and it just made my blood boil.  It’s in The Telegraph and it’s by someone named Milo Yiannopoulos who proudly shows that he just doesn’t get it.
While there are some insightful arguments made, I could not believe the rash and juvenile expressions (he calls social media consultants “blood sucking hucksters” among other colourful adjectives) this supposed professional used in burning the concept of social media … (0 comments)

seo: Do You Really NEED Google Plus For Your Business? Yes, But Probably Not For Reason You Think - 09/26/11 07:27 AM
I recently posted this as my status on Facebook: "Dear Facebook: You are to social media what Google is to search engines. Google has tried twice (and failed) to cut into your social media market share with Buzz and Wave. Now it's Google Plus. Google Plus is not a superior service, but with all your unnecessary, fear-based and aggravating changes in recent months you just might make Google Plus superior on your own. Stop panicking, for crying out loud and leave a good thing be for a while."
Yes, Facebook has made quite a few changes over the past months...many of … (4 comments)

seo: Market Yourself Effectively - 02/18/08 12:55 AM
In a point-and-click world, there's a lot of emphasis on immediate gratification.  If this is your mindset with your marketing efforts, your efforts will fail.  Plain and simple.
You might have the occasional moment where the planets align and you get that immediate gratification, but that's the exception and not the rule.    It's those fleeting moments of instant gratification that allow us to hold on to the funny (really quite hysterical) notion that that is the way to determine whether a marketing effort is successful or not. 
It's very much like the analogy I've heard from countless experienced real estate … (7 comments)

seo: Come Out On Top...Online! - 02/15/08 02:35 AM
It's not rocket science.  It's easy.  All of you can do it.
Yet so many of you don't.
I'm a great believer in consistency.  I also believe in leadership by example.  And then there's serendipity, which brings us to this blog posting.
I teach my agents the importance of not just having a blog and a website, but the importance of being active online and keeping your online presence fresh.   This concept was never more clear to me than yesterday. 
I Googled my name yesterday and found out I'm a scientist, a university professor (for 2 universities), a professional soccer player, and a bicycle expert … (11 comments)

seo: How To Come Out on Top...ONLINE! - 02/15/08 02:18 AM
It's not rocket science.  It's easy.  All of you can do it.
Yet so many of you don't.
I'm a great believer in consistency.  I also believe in leadership by example.  And then there's serendipity, which brings us to this blog posting.
I teach my agents the importance of not just having a blog and a website, but the importance of being active online and keeping your online presence fresh.   This concept was never more clear to me than yesterday. 
I Googled my name yesterday and found out I'm a scientist, a university professor (for 2 universities), a professional soccer player, and a bicycle expert … (5 comments)

seo: Performance Enhancing Substance - 02/14/08 01:57 AM
I wanted to share this wonderful response I got to my blog post this morning titled How To Be Found Online.  The post focused on the fact that social networking and online presence is meant to enhance or augment your other efforts, not necessarily replace them.  Direct contact with your database should always be your goal.
Yes, the title of this blog post was another of my cheap ploys to get you to read, although I do hope the substance of this post will enhance your performance:)
Thanks to Lorraine and Loretta Kratz for this insightful comment:
"The one thing I think that … (1 comments)

seo: How To Be Found Online - 02/14/08 12:09 AM
One of the most common issues I come across with agents and their online presence is total dissatisfaction with social forums.  Most agents who express this simply don't understand the role social forums play in the big picture.  In addition, they tend to believe that social forums, lead generation and the like are replacements for the old-fashioned art of meeting people.
Alas, they are not.
What they do, when used properly, is augment all of your other efforts.  Let's face it, if they can find you pretty easily online it lends more credibility to your email drip campaigns, your direct mailers and even … (7 comments)

 
Mark Boyd (MarQeteer) Rainmaker large

Mark Boyd

Lancaster, PA

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Address: Lancaster, PA, 17601

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