marketing: Part 2 Online Strategies from Real Estate Marketers free report - 11/13/08 09:39 AM
Last week I posted about Marketing Sherpa's free report on Online Strategies from Real Estate Marketers: Tactics to Survive a Struggling Economy. 
Well, the second part is now available Online Strategies from Real Estate Marketers take a look through it.  Most AR members probably have or know a lot of this already but I always find something new in reports like this. 
The second part of this report focuses on blogging, seo and social media. The report even directs people to our beloved Active Rain to learn more about blogging.
Reminder - Marketing Sherpa reports are usually available free for a … (3 comments)

marketing: Online Strategies from Real Estate Marketers: Tactics to Survive a Struggling Economy – free report - 11/08/08 01:42 PM
Marketing Sherpa has a new special report titled Online Strategies from Real Estate Marketers: Tactics to Survive a Struggling Economy.This is part one of a two part report.  Marketing Sherpa reports are usually available free for a limited time and then are sold for a small fee.  So, if the titled caught your attention check it out before you have to pay for the info… The report focuses on search sites, lead buying and lead nurturing. The report even mentions our beloved Active Rain.  When I get an alert about part two and what it covers I will make sure to … (2 comments)

marketing: The Marketing Process Gone Awry - 07/29/08 10:07 AM
How many people have a say in your marketing plans? Your creative? Your strategy?
For a great example of how a simple idea can get messed up by having too many people providing creative direction without clear goals and objectives take a few minutes and watch this video.
Everyone can be a marketing expert (they probably are not) but everyone should not have a say in your marketing.  Keep it simple and on point and you will see the return on your efforts.
Enjoy the video.
… (3 comments)

marketing: What Hannah Montana has in Common with Real Estate Marketing - 02/03/08 05:00 AM
Maybe Disney holds the ‘magic’ behind the genius of Hannah Montana but whoever thought of the latest marketing has done an incredible job.  What is so great about the marketing and what does it have in common with Real Estate Marketing?  Here is what Hannah Montana has done:   
I don’t know of anyone previously releasing a movie of their concert tour especially while still touring. Just think of the increased reach Hannah has created. How many more tickets is she going to sell to concerts and now movies because of this release? I suspect this is a huge financial win all around. The … (2 comments)

marketing: Are they kidding me - 01/28/08 12:27 PM
Over the years I have seen many different marketing strategies and media channels but the one that was waiting for me at my desk takes the cake. ATM receipt advertising. I guess this makes sense if you want to waste your marketing money while people take out their own...
It makes sense to advertise in this medium if you are the bank and want one additional touch point but do you think a consumer is going to take action based on an ad they see on the back of a bank slip? 
Here are some of the sales points made in the … (1 comments)

marketing: Take control of your marketing - 01/16/08 01:42 PM
Do you use direct mail, email, online marketing to drive your business?
Do you test everything you can to increase your marketing conversion or response rates?
Are you using control groups?
If not, you aren't testing effectively.  You might be guessing, assuming or just throwing caution in the wind. 
I know many people who have said "we are testing X,Y or Z"  but when you ask about a control group they answer, "we are going to see how it performs to what we did last year".  What!?  You are comparing this year's marketing to something that happened a year ago.  Did … (3 comments)