media strategy: Get Your Picture in the November Issue of Fast Company - 08/05/10 12:54 PM
Fast Company is doing something interesting with social media.  They have set up a site to determine who the most influential person is by tracking sign ups and pass alongs of your link.  Everyone that participates is supposedly going to get their picture in the November issue when they reveal the Most Influential Person.  How cool is that going to be to see your picture in the magazine? 
Of course the size of your picture is going to be determined by the amount of influence you have so get cracking now.
Think about the promotional possibilities if you are the most … (11 comments)

media strategy: Are they kidding me - 01/28/08 12:27 PM
Over the years I have seen many different marketing strategies and media channels but the one that was waiting for me at my desk takes the cake. ATM receipt advertising. I guess this makes sense if you want to waste your marketing money while people take out their own...
It makes sense to advertise in this medium if you are the bank and want one additional touch point but do you think a consumer is going to take action based on an ad they see on the back of a bank slip? 
Here are some of the sales points made in the … (1 comments)

Josef Katz, {Marketing Maestro} (Digital and Direct Response Marketing) Rainmaker large

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