pr: All PR is Good PR and How to Get It - 03/06/11 08:43 AM
All PR is Good PR and How to Get It
You know the old saying that "all PRis good PR”.  Whether this is true or not is a constant debate but what most business owners want to know is how do they create PR?  Or how can they find stories to be quoted in or positioned as an expert?  They want PR to help drive business.
You can create your own PR without the help of a high priced agency (of course they can help but lets focus on the small business.)
Enter HARO – Help A Reporter Out
The other … (9 comments)

pr: Four Press Hits in One Week! - 11/08/10 02:38 AM
We had four Press Hits last week!
At my last job we used to joke about the saying "Never Give Up" well it is true and paid off for us last week.  With one exception all of these media hits came about without the help of a PR firm.
When you do things well, sooner or later reporters and bloggers start to notice. That explains why in the last week StraighterLine received a number of media mentions and features.
Here is a recap:
“StraighterLine's challenge to the rising cost of college,” an article in The Baltimore Sun on October 31, tells … (2 comments)

pr: Get Your Picture in the November Issue of Fast Company - 08/05/10 12:54 PM
Fast Company is doing something interesting with social media.  They have set up a site to determine who the most influential person is by tracking sign ups and pass alongs of your link.  Everyone that participates is supposedly going to get their picture in the November issue when they reveal the Most Influential Person.  How cool is that going to be to see your picture in the magazine? 
Of course the size of your picture is going to be determined by the amount of influence you have so get cracking now.
Think about the promotional possibilities if you are the most … (11 comments)

pr: College Courses in Minneapolis, MN - 06/17/10 02:02 PM
Last week Fox 13 in Tampa ran a story on StraighterLine.  Today Fox 9 in Minneapolis, MN ran the segment below on our online college courses. 
This week was all about MN for us.  In addition to this news segment and great press coverage we signed on a new partner college which is headquartered in Minneapolis, MN (their programs are online).  Student’s who take their required college courses online with StraighterLine can transfer their college credits to Capella University for full college credit.  This is a great benefit and cost savings for anyone looking to get a college degree.
Which state will be next to cover our programs?
PS - … (0 comments)

pr: A Billionaire Blogger? - 12/04/08 10:13 AM
So it seems that I am a billionaire blogger.
Forbes did a piece on billionaires who blog and they listed Donald Trump's blogs in the article. If you read the article and take notice of my blog's name you will understand why this is interesting.  They listed 3 blogs from Mr. Trump.
The Trump Blog - Mr. Trump posts his articles and thoughts on this blog. The Apprentice Blog - This is active while the show is on the air to distill and share business lessons. The Marketing Maestro Blog - My marketing blog set up on the Trump site which … (20 comments)

pr: Is it about you or your client? - 01/14/08 03:00 AM
What is your company's tag line?  
At Trump U we have been using 'We Teach Success'.  To me this line is all about TrumpU and not about our clients.
To change this we are doing two things:
1) We are reevaluating this copy.  One idea we are playing around with is: Invest in Your Success. 
If you have other ideas let me know in the comments section.
2) We are spending money and using our resources to promote our client's successes.  We are working with the press to share our client's stories with the world.  Early results from our clients have been … (2 comments)