sales: Stop Using All Those Marketing Buzz Words - 10/17/10 03:26 AM
Marketing Sales Folks– stop with the marketing buzz words they are a clear sign you don’t understand marketing. I have posted about sales calls a few times.  However the other day I was on a call and the sales person just tossed out one buzz word after the next.  It was clear to me and would be to anyone who worked in the industry that this person didn’t know what they were talking about.  Here are some marketing buzz words and phrases I have come across over the last few weeks that are over used by sales people all the time.
… (6 comments)

sales: Sales Calls Rant - 02/05/09 05:41 AM
I just posted a rant about unsolicited sales calls to my blog at Trump University.  If you are in the mood for a good rant (with proposed solutions) check it out and let me know what you think.
The current slow down in our economy triggered the post.  If you are interested in other sales call related posts than you might find the following two posts interesting.  I wrote Voice Mail Marketing and Don't Ask a while back but are both still relevant today.
… (14 comments)

sales: Real Estate Leads - 07/31/08 07:28 AM
Every sales person I know wants more leads. Unfortunately, the number of leads is only half of the equation.  The number to focus on is your conversion rate.  Of course, the quality of the leads is important and sales teams often use poor quality as an excuse to explain for their lack of sales.  Most of the time these sales people are in the wrong job and don't realize it.  These folks just want to take orders and have the sales come to them.  We use the term 'sales leads’ for a reason.  A sales person needs to 'lead’ the prospect … (7 comments)