social media: What is Pinterest? - 06/12/12 12:47 AM
What is Pinterest?
Last week I attended BlogWorld and New Media Expo.  This is a marketing conference all about inbound and content marketing (including blogging podcasts, streaming video, how to monitize your blog etc).  There were lots of great tips and "tricks" for blogging, creating great content and how to promote your blog etc, but my favorite slide of the week was this one:

With all the buzz about Pinterest being the latest and greatest marketing platform I couldn't resist snapping a picture (as did almost everyone else in the session).  
As others on Active Rain have posted in … (11 comments)

social media: Growing Your Real Estate Business with Social Media Marketing – Some insights - 02/28/11 01:16 AM
Growing Your Real Estate Business with Social Media Marketing – Some insights
Last week I helped a friend out who is now running training programs for the Real Estate Education Center in New York.  I presented to a group of about 40 Manhattan real estate agents on how they can grow their real estate business with social media marketing.  We covered the basics.  However, before I started I took a quick poll of the room to see how involved (or not) the agents were with some of the major social media sites (forget marketing for the moment).
Here are the … (10 comments)

social media: Four Press Hits in One Week! - 11/08/10 02:38 AM
We had four Press Hits last week!
At my last job we used to joke about the saying "Never Give Up" well it is true and paid off for us last week.  With one exception all of these media hits came about without the help of a PR firm.
When you do things well, sooner or later reporters and bloggers start to notice. That explains why in the last week StraighterLine received a number of media mentions and features.
Here is a recap:
“StraighterLine's challenge to the rising cost of college,” an article in The Baltimore Sun on October 31, tells … (2 comments)

social media: Get Out and Network - 08/24/10 01:57 AM
Social networking is great.  We all know that but every now and then you should go to a in-person networking meeting.  You never know who you are going to meet.  I have been attending the NJ Open Coffee networking meeting that takes place every Friday at 10:30am.  We meet at It’s a Grind Coffee shop located in Englewood, NJ.  I go for a few reasons.
Did you miss my second sentence…to meet people in person and talk business The person who started the meeting is a friend and I enjoy the conversation on social media and technology Now that I have … (11 comments)

social media: Get Your Picture in the November Issue of Fast Company - 08/05/10 12:54 PM
Fast Company is doing something interesting with social media.  They have set up a site to determine who the most influential person is by tracking sign ups and pass alongs of your link.  Everyone that participates is supposedly going to get their picture in the November issue when they reveal the Most Influential Person.  How cool is that going to be to see your picture in the magazine? 
Of course the size of your picture is going to be determined by the amount of influence you have so get cracking now.
Think about the promotional possibilities if you are the most … (11 comments)

social media: Lead Generation Strategies – Live on BlogTalkRadio - 03/16/10 10:02 AM
At the end of my post on Education Marketing I invited everyone to tune in for my continuing education marketing story.  Well, now you can really "Tune-In"...
Through the power of networking I was asked to join the founder of the LinkedIN group .eduMarketer with a new radio show.  The show will cover many topics related to marketing educational products, services and programs.  While we will focus on the education industry many of the ideas and strategies apply to real estate and other industries which rely on lead generation activities.
Please join us live on Blog Talk Radio for the first … (2 comments)

social media: Education Marketing - 02/25/10 06:29 AM
I have been lucky to be part of the online education industry in a number of marketing roles. Through the years I have used different tools and techniques both online and off to market education and learned a lot about the industry.  I love education marketing because the products and services being promoted help others achieve their dreams and goals. A couple of things have occurred in the last few weeks.
Since joining AR most people know me as the guy who works for Donald Trump. Well, I left Trump University and my days marketing real estate investment classes and events … (1 comments)

social media: Add Yourself to GeoFollow a New Twitter Directory - 04/12/09 11:33 AM
Bill Gassett always seems to have the latest and greatest tips for blogging, social media and SEO.  Here is a one I thought you might find interesting.
For all you Twitter fanatics here is a new Twitter directory to add yourself to. GeoFollow is a location based Twitter Directory.
This is a directory that you will want to get listed on ASAP! - The tweeple on Geofollow first will be listed first. The quicker you list yourself the higher you will appear in your city and state’s listings.
GeoFollow allows you to list yourself geographically, and categorically, by simply … (4 comments)

social media: Questions For Donald Trump - 04/05/09 08:44 AM
A week ago we hinted at the newest feature on the Trump University site.  Well it is now official. We are now live with Ask Mr. Trump!
Have you ever wanted to ask Donald Trump a question? Now's your chance! Mr. Trump loves hearing from Trump University friends and members, especially people with great questions! Ask your most interesting and direct questions on any topics you wish to hear Mr Trump's point of view. Twice a month, Mr Trump will answer a few select question. Look for his answers and see if your question was selected when his answers are posted on the Trump Blog. 

social media: Donald Trump and Trump University Are Getting Social - 03/25/09 01:05 AM
Trump University is going social! Coming soon, we have a unique opportunity featuring Mr. Trump himself! Watch for the news... So let's talk about Social Media. On the Internet, conversations don't happen all in one place. They are all over the place. That's why Trump University is reaching out too. Here's some terrific ways for you to get social with Trump University our members and fans, goal driven people just like you.
TwitterTwitter is all the rage. People are calling it the biggest thing since Google. So what's Twitter? It's a amazing live 24/7 conversation. Users jump in and out and … (11 comments)

social media: Tired of Reading and Writing Posts - Listen to These - 02/26/09 08:41 AM
Blogging is great. I love reading and writing posts but for the last few days (weeks) I was burned out or just too busy at work.  However I did find time to podcast with a couple of great Active Rain members.
Last week I had the opportunity to travel to Baltimore, MD to meet Margaret Rome in person.  Before I left she and I did a podcast on how to Build Your Real Estate Investing Power Team. If you don't follow Margaret's blog I recommend you check it out.
Yesterday Carolyn Tann-Starr flew (we all know her energy...) into my office … (32 comments)

social media: Facebook Fan Pages Work - 02/09/09 09:55 AM
Back in January Kerry Lucasse wrote a post titled FACEBOOK 2009 - Five easy ways to maximize your visibility & interact with others. I had been a member of Facebook for a while and was a fan of a few pages but had not set up a business page for Trump University.  I didn't see the ROI at the time.  After reading Kerry's post I realized it was time to set Trump U up with a fan page.  Read Kerry's posts and you will see step by step how easy this is to do.
So one weekend I took about 30 … (24 comments)

social media: Online Brand Management Tip - 10/19/08 01:14 PM
I have been "playing around" with Twitter (you can follow me if you would like) for almost a year and there always seems to be something new coming out for Twitter.  In addition to meeting some new folks and following some interesting people there are some definite business uses for the application. Mana Tulberg recently did a great post on some of the Twitter tools available to add to your Twitter experience.
Today I found Twitter search which allows you to track what others are saying about you, your brand, your company, your competition or whatever you think is important or … (12 comments)

social media: You Know Your Doing Your Job When... - 08/26/08 09:48 AM
A week ago, I wrote about a success we had connecting with a potential client on LinkedIn.  We followed up to make sure this person had a great experience. Yesterday, she emailed me to thank me for my help and to share the news that she is now formally a client.  Here is part of her note:"...I am excited to have this opportunity and I wanted to take the time (a little late, but still sincere) to say thanks for making it happen."How often do your clients send you a note like this? The old axiom 'that people do business with … (3 comments)

social media: My Social "Media" Life is Really Taking Off - 08/19/08 10:05 AM
Last week was great!  There were 5 highlights that made my week!  Each is related to social media and search marketing (SEO).  It felt as if a lot of hard work was really starting to pay off. Let's start with the #1 highlight of my week:
1 - Google Search Friday I get a call from a woman who mentioned that she found my phone number after searching Google for Trump and Tax Liens.  I have been working on my own personal SEO for a while now, but never thought I would be part of a result for Trump and Tax … (33 comments)

Josef Katz, {Marketing Maestro} (Digital and Direct Response Marketing) Rainmaker large

Josef Katz

{Marketing Maestro}

Manhattan, NY

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Digital and Direct Response Marketing

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