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Services for Real Estate Pros - Digital and Direct Response Marketing
Today on the Trump Blog Brett Carman wrote about Creative Marketing Ideas for Real Estate During an Economic Downturn. Read the full post for his complete point of view.  Here are a few of the highlights I pulled from the post.  Some interesting ideas.  Not sure if some of these are viable and ho...
A couple of weeks ago I was researching marketing blogs (more on that in another post) when I was directed to Rohit Bhargava’s Influential Marketing blog. I guess timing is everything since one of the first posts that caught my attention was about his new book Personality Not Included. He is forg...
This post is not about real estate marketing but a social media marketing effort that is going on across the web right now. In the last week I have found two book marketing efforts that both offer unique approaches to marketing.  Today is the book launch for The Age of Conversation. What makes th...
I was directed to this list of the Top 50 Blogs for Startups To Watch In 2008 and thought the AR community might find some of the blogs listed interesting.There are some good blogs listed in the top 50 and in particular in the real estate section (OK one is the Trump Blog) but there are others I ...
As a marketer I am always in awe of a great offer. An offer can dramatically improve the results of your marketing effort. The best part of including an incentive of some sort is that you will get responses from people who don't even want (or remember) to take you up on the offer.  The fact you i...
Selling in person is different from selling with the written word.  About a month ago I read a post on the Future Now blog entitled 1,000 Tips for Selling Online Without Paying a Copywriter. The guts of this post is that you need to hire a good copywriter if you want to sell. If you expect to mar...
Last week on the Trump Blog Brett Carman wrote about foreign real estate investment in the U.S.  You can read the full post at He receives calls from both domestic and foreign real estate investors wanting help with the purchase of income producing properties. The foreign investors seem to be mor...
Seth Godin is a great thinker and one of my virtual mentors through his books and blogs.  He had a great post about a recent presentation he gave to a group of real estate agents.  He told the crowd to stop selling real estate.  You should read the blog to get the full story but I think everyone ...
I finally put up my first video on You Tube. This video was recorded by Donald Trump when we launched Trump University. I have a lot of friend who upload all sort of videos to help grow their business and to get themselves some publicity. I figured it was about time to upload a video and to see ...
Today Rex Whisman named me the Brand Champion of the Day on his blog.  It is an honor to be recognized by a peer and I encourage you to read Rex's blog.  He covers branding with some interesting angles.  It is great to be the Brand Champion of the Day but the job of brand champion is an ongoing r...

Josef Katz

{Marketing Maestro}
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