new canaan ct: A Success Story Every Realtor Should Read! - 07/05/14 05:24 AM
This is how I feel about my business..
"When you find that fire inside of you, a passion for your work that never quits, a positive force that radiates so bright that your clients and the people you do business with can actually feel, you will always accomplish what you set out to do and you will be always be worth more then your competition. One of my current sellers referred to this as the Eye of the Tiger when we signed the listing paperwork. I truly feel that believing in yourself and your value is half the battle, It also takes extraordinary determination, … (1 comments)

new canaan ct: The Market is Good When You Are Making Money - 12/01/13 05:46 AM
The most frequently asked question for a realtor is how is the market?
As human beings, we have a tendency to look at the here and now when we make all decisions.
The fact is there are always people that need to move,
getting them to call you is the real question when I hear the word "market"
My answer is simple, when you are making money the market is good.
We have seen record highs in the stock market for months now, as eventual buyers line their pockets there is only
one true question for you to ask yourself, are we … (0 comments)

new canaan ct: Happy Thanksgiving in New Canaan CT. - 11/27/13 02:35 AM
New Canaan is one of a kind during the holiday season, nothing short of magical!which makes it an easy location for you to share with your friends and family when they come to town tomorrow for dinner and your good company.
Sound off on some of your favorite holiday activities that you have always appreciated as a homeowner or would love to share with a potential homebuyer in 2014.
I believe this is an amazing time to buy a home in New Canaan CT. Home values have dropped significantly in the last 5 years but we all have known for a … (0 comments)

new canaan ct: Happy Thanksgiving in CT. - 11/27/13 01:37 AM
After Thanksgiving dinner when many are watching football on their couches, in 2013 you will find that most are multi tasking on their iPads, Android tablets or laptops searching their favorite real estate websites for new homes to purchase. Rates continue to stay level during the holidays, homebuyers will be making good value purchases between now and the spring market, most are looking for a proactive agent to keep them informed and provide them with any up to date info on the properties that interest them.
I look forward to being that valuable asset for my clients. Being creative and thinking outside … (0 comments)

new canaan ct: Homes for sale in New Canaan CT. - 11/25/13 05:41 AM
Buyers looking to move to Fairfield County would appreciate the small town feel of New Canaan CT.
Boutique shopping, privacy and close proximity to everything else in the area.
If you would like to get an inside look at New Canaan CT. feel free to call me to discuss the current inventory.
You can view the current homes for sale in New Canaan on my website..
www.markpiresrealestate.com
 
Looking forward to helping you navigate the local market,
Mark
 
 
 
(1 comments)

new canaan ct: Top 5 Reasons to Keep Your Home on the Market this Holiday Season.. - 10/29/13 12:57 AM
Right about this time of year we run across a certain question from our sellers that always seems to take focus in our conversations. Do we take our home off the market for the holidays or do we put our heads down and continue moving to the finish line. Here are some really good answers to share with your clients when they have the spotlight shining in your face saying "where were you on the night of the fifth?" 
Although I do believe that the government shutdown had a crippling effect on our entire real estate industry, housing has been strong all … (7 comments)

new canaan ct: Improvements to Your Home That Will Put More Money in Your Pocket - 10/25/13 05:31 AM
I specialize in all aspects of Real Estate but one of my unique added values is my extensive experience in the field of renovation and design. Buyers and sellers are always in need of outside the box ideas, that is where I come in. If we are smart about investing in certain improvements, there is always additional money to made.
The proof is in the pudding...
One of my listings in New Canaan last year was originally slated to be offered for $750,000. During the listing appointment I was able to successfully explain to my clients that if they allowed me to have the interior and exterior … (4 comments)

new canaan ct: How is the government shutdown affecting your Real Estate business? - 10/15/13 01:35 AM
Is the government shutdown hurting my sellers no matter how low they take their list price??
it seems that everyone is waiting to see what Washington DC does next...
 
Have you noticed a slowdown in your primary markets since the government shut down more then 2 weeks ago?
I personally get up and push it every single day from the moment I wake up until I hit the pillow at night.
I have noticed that buyers are sitting tight and it feels like I am running at Mach speed while
everything around me seems to be moving in slow motion..
 
If inventory is low in my primary … (1 comments)

new canaan ct: Pick of the week on Ponus Ridge! Major reduction in New Canaan CT! - 09/30/13 11:26 AM
I just repositioned one of my listings yesterday. A $200,000 reduction to $1,799,000!
gorgeous 2.5 acre lot set back from the road for complete privacy!
almost $700,000 under the original asking price...
This is a fabulous value for a buyer that wants a potential $3m+ property,  only needs about $300,000 in updates to make a million or more!
Over 5000 sq. ft. not including the full finished basement with 9 ft. ceilings and a full bath. 
Above the three car garage there is an 800 sq. ft. bonus room with 9 ft. ceilings and full bath.
Pick of the week! Share it … (0 comments)

new canaan ct: The moment I realized I CAN'T WAIT to do this for the rest of my life! - 09/26/13 10:39 AM
I love selling Real Estate, period! If you truly love the day in and day out of being a Realtor you will absolutely find success in this business. You need to know from day one that it takes an unbelievable effort. It is not one of those businesses that you can pop in every once in a while and expect to be a top producer. However, if you put in the time to set yourself apart from the other agents in your marketplace you will begin to gain some traction and it won't be long before people start saying, "why would I use anyone else?" … (1 comments)

 
Mark Pires, Creative Marketing & Personal Aerial Photography (Coldwell Banker Previews International)

Mark Pires

Creative Marketing & Personal Aerial Photography

New Canaan, CT

More about me…

Coldwell Banker Previews International

Address: 170 Main Street, New Canaan, CT, 06840

Office: (203) 247-2655

If a home is for sale in your neighborhood, don't be surprised to hear some buzzing overhead. It might be a remotely controlled, camera-equipped miniature aircraft sent aloft to photograph the sale property. Videos and photographs set marketing of the property apart from the competition, said Mark Pires, a real estate agent with the New Canaan office of Coldwell Banker who uses his miniature helicopter, or unmanned aerial vehicle, to capture aspects of a property that cannot be seen from the ground. "I can change the trajectory of the camera to shoot at all angles. I've got a few properties where I'm shooting on daily basis. The film quality is amazing," said Pires, who spent months training himself to use the aircraft. "The ceiling limit is 400 feet, according to the FAA (Federal Aviation Administration)." But the FAA might have other concerns. FAA spokesman Les Dorr said Tuesday that agency regulations prohibit commercial operations of unmanned aircraft. "If it's a commercial operation, we want you to stop," Dorr said, adding that because of the proliferation of inexpensive remotely controlled aircraft (commonly called UAVs) it is difficult for the agency to control their use. "We don't have the resources to go out and look for people doing this commercially." If the commercial operators are located, the FAA orders them to stop using the devices. "Normally they agree to stop. We only pursue a civil penalty if they were operating in a careless and reckless manner that would endanger people or aircraft," Dorr said. The FAA is writing regulations involving commercial operations and the issuance of permits, he said. But Pires argues he isn't violating FAA regulations because he doesn't charge his clients for the aerial photography. "They aren't paying for it. It's just part of my marketing service. I don't see an issue," he said. "It's gratis. It's just added value for my clients. There is no additional charge for my aerial, no commercial application." Pires said he has seen a steady increase in clientele since he started using the UAV more than three months ago. "It's really cool. My properties area getting new interest as a result of the aerial photography," said Pires, 35, and a New Canaan native. "I don't charge my clients for this service. It's part of the marketing." The aerial high-definition photos of the properties can be seen on individual websites he has developed. Aerial photos of Jim Martin's property at 25 Dudley Road in Fairfield can be found at www.25Dudley.com. "His aerial photography is state of the art. He brings a whole new dimension," said Martin, who is selling his 3,000-square-foot 1764 farm house and adjoining 1,200-square-foot cottage (a converted riding stable) on a half-acre lot for $939,000. "It (aerial photography) shows the house in relationship with the neighborhood. It shows the house in a totally different light. It was key to capture the expansiveness of the house." This year, Pires was recognized with the Coldwell Banker International Sterling Society award, presented to the top 14 percent of about 82,200 sales associates worldwide in the Coldwell Banker system. "Selling houses in today's economy is challenging. I have purchased my own aerial equipment to continue to differentiate my listings from the rest of the market," said Pires, who has worked for New Canaan office of Coldwell Banker for two years. The use of remotely controlled aircraft by real estate agents in North Fairfield County is rare. "It's a pretty novel approach to marketing property," said Richard Eimicke, association executive at the Northern Fairfield County Association of Realtors. "I never heard of it being used here before. I would give a good perspective of the property." Dave Wilk, sales manager of the Coldwell Banker Residential Brokerage offices in New Canaan and Darien, said he was impressed by Pires' initiative. "Mark continues to impress me with his passion, energy and innovative approach to marketing," said Wilk, who has spent 29 years in the business. "I think this will be a big differentiator." Other agents rely on a third party to provide their aerial photography for a substantial cost per flight, he said. "Mark's clients will have a defined advantage over those that need to hire a company to provide the same results," Wilk said.


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