analytics: SEO Tip: Track Then Optimize
- 11/27/11 11:08 AM
At this point, most of you are probably familiar with the concept of Search Engine Optimization (SEO). SEO is the process of adjusting your website's code, site structure, on-site content and off-page factors to make it easier for search engines like Google, Yahoo and Bing to find, read, index and rank your site. But before you edit a single line of code, change a page heading or ask a relevant website to link back to yours, make sure you have proper website tracking in place and gather some baseline data. Data plus gut intuition beats gut intuition every time. What type … (0 comments)
At this point, most of you are probably familiar with the concept of Search Engine Optimization (SEO). SEO is the process of adjusting your website's code, site structure, on-site content and off-page factors to make it easier for search engines like Google, Yahoo and Bing to find, read, index and rank your site. But before you edit a single line of code, change a page heading or ask a relevant website to link back to yours, make sure you have proper website tracking in place and gather some baseline data. Data plus gut intuition beats gut intuition every time.
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