Mark Coppens's (mcoppens) Blog

Why the Agents Who Ask Better Questions Win More ListingsQuick AnswerThe highest-performing Realtors don't have better presentations. They ask better questions.If you sit through enough listing appointments, you'll notice a pattern.Average agents arrive prepared to talk.Elite agents arrive prepar...

Build a Community Your Ideal Clients Actually Want to JoinQuick AnswerThe highest-performing Facebook groups for Realtors usually aren't about real estate. They're about the lifestyle, interests, and problems of the people who will eventually need real estate.If your goal is to attract more listi...

Why the Best Listing Agents Earn Trust Before They Ever Ring the DoorbellQuick AnswerThe listing appointment isn't where you should be trying to convince a homeowner to hire you.Today's sellers have likely already searched your name on Google, read your reviews, visited your website, looked at yo...

Should Your Real Estate Coach Still Sell Homes?Timeless Principles vs. Today's Market: Which Matters More?Quick AnswerYes, but not necessarily every day.The best real estate coaches don't have to be actively closing dozens of transactions every month. However, they should remain deeply connected ...

A Complete Guide to Choosing the Right CRM for Your Real Estate BusinessAsk ten top-producing real estate agents what the most valuable asset in their business is, and you'll probably hear answers like:"My database.""My relationships.""My past clients.""My referrals."They're all talking about the...

How Luxury REALTORS® Get Listings: 10 Proven Strategies Top Agents UseDiscover how successful luxury real estate agents consistently attract high-end listings without relying solely on cold calling, internet leads, or expensive advertising.Luxury real estate often appears mysterious from the outs...

And Why Some Real Estate Agents Get Recommended by AI—And Others Don'tMore homebuyers and sellers are asking AI platforms like ChatGPT, Google Gemini, Claude, Perplexity, and Microsoft Copilot questions that used to be typed into Google.Instead of searching:"Best Realtor near me."They're asking: ...

The 10 AI Authority Signals That Influence Modern AI Recommendation EnginesA few years ago, if someone wanted to find a real estate agent, they opened Google and searched: Best Realtor near me Luxury Realtor in Naples Top listing agent in Sarasota Today, millions of consumers are asking AI assist...

How Do Realtors Get Listings? 15 Proven Strategies That Actually WorkUpdated July 2026 | 18-Minute ReadIf you've ever wondered how some real estate agents seem to have a constant stream of listings while others struggle to find their next client, you're asking one of the most important questions ...

How Can I Get Real Estate Leads for Free? The Complete Guide to Free, Low-Cost, and Pay-at-Closing Lead GenerationIf you've ever searched for "free real estate leads" or "pay-at-closing real estate leads," you're not alone. Every day, thousands of real estate agents look for ways to generate more...