branding: Rules for a Changing Game - The Rules of Social Media for Real Estate - 04/30/09 07:40 AM
The Humanizing of the Social Web for Business 4-29-09 - Dollinger
The Humanizing of the Social Web for Business 4-29-09 - Dollinger Matt Dollinger
" In this presentation that I did for the Chicago Sparkt event ( I touched the "Rules for a Changing Game" for real estate and business in general. With the emergence of Social Media into the business world we are moving from a "why" to a "how" strategy for this new technology. In this presentation I talk about what is NOT going to happen in business, and more importantly what innovative and successful companies are … (2 comments)

branding: Do You Deserve Customer Loyalty? Ask Yourself Why... - 01/22/09 03:02 PM
So I picked up on an interesting thread on Twitter today by Nick Bostic over at Agent Genius.  He had written a very interesting post on Loyalty that I ended up commenting (ok... ranting) on, but it really made me think and do some serious Soul Searching.
Read the Full Post Here
The post wasn't overly eloquent... well written... or one of Nick's best (No offense, I think he's a great blogger and really enjoy reading his columns over at Agent Genius) but something about it really stood out and made me think.  And most of all, it made me ask … (9 comments)

branding: CAUTION! - How NOT to Incorportate Video into your Business - 07/29/08 04:51 PM
Video: It's the talk of the blogosphere from listing presentation to testimonials. Unfortunately the cardinal rule that many forget in marketing is that,
"Everything that goes out, is posted, or released to the public with your name on it
IS a reflection of your business!"
Here's how I think that some of us "embrace" new technologies.
Read about new ideas or technology Find out how others have used it Figure out how to do it cheaper Do it and make it public Video is one of those things that has been around for a while, yet few really utilize it … (12 comments)

branding: Advertising vs. Marketing (Part 2) Know your Clients to Know the Difference - 07/01/08 03:12 AM
This is a follow up to my original post "You're NOT Marketing... How to STOP Advertising and Start Marketing!". This Utterz talks more about HOW to incorporate the knowledge of your target audience into your efforts to create true MARKETING campaigns instead of Advertising. Matt Dollinger … (3 comments)

branding: Proactive Step #1 of - 10 Things for Struggling Realtors to do Right Now! - 06/18/08 05:24 PM

Proactive Step #1 - Know your Numbers Cold
Thanks to everyone for all of your comments on the initial post "10 Easy Things for Struggling Realtors to do Right Now".  Due to a number of questions and requests I would like to take this opportunity to go through exactly what I have taught my agents to do to know their numbers cold.
Part of this is not only knowing YOUR numbers, but also know the numbers that the PUBLIC may be quoting or using.  This allows you to not only know WHY they may be coming up with these numbers, … (12 comments)

branding: 10 Easy Things for Struggling Realtors to do Right Now! - 06/16/08 06:56 PM
So this is a short post... but something I placed as a comment on someone elses blog.  I feel terrible that there are Realtors struggling out there and would like to share 10 simple things that I know will help ANYONE regardless of what area or market.  I hope it helps - Matt
It's nice to see others reaching out to you at this time of questioning.  As a coach I will tell you that Susan has some good insight into finding a company that is proactive (I don't know anything about your company so I'm NOT telling you it … (90 comments)

branding: When does the map of Web 2.0 become "Clouded"? (Part 1) - 04/29/08 07:59 AM
By mattdollinger at 2008-04-29 I shiver almost every time someone mentions the phrase Web 2.0. The catch phrase of the millenia, 2.0 refers to "the next step", NEW, better than the original. The "official" Wikipedia definition refers to Web 2.0 as, "a term describing a trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users". (see article here) So, what happens when our intricately laid plans of information sharing, creativity, and collaboration actually DISTANCE ourselves from our consumers instead of pulling us together for the sharing … (0 comments)


Matt Dollinger

Chicago, IL

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