The You Factor - The Business of Real Estate 2.0

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Education & Training - @properties
A practice-based look at branding, social media, marketing, technology, and Web 2.0 focusing on its successful integration into your business.
RECENT BLOG POSTS
Just thought that I would share a link to help everyone make sense of  H.R. 3221 - The Housing Stimulus Bill.  This is a direct link to the NAR page that gives a complete overview of the bill, what it means to YOU, what it means to YOUR CLIENTS, Foreclosures, and more.   This is great information...
07/31/2008
Video: It's the talk of the blogosphere from listing presentation to testimonials. Unfortunately the cardinal rule that many forget in marketing is that, "Everything that goes out, is posted, or released to the public with your name on it IS a reflection of your business!" Here's how I think that...
07/29/2008
I'm going to make this short and sweet.  Everyone needs a testimonial from a recent client.  Why? Makes you feel good. Excellent marketing from a 3rd party. 3.  Makes you feel good. Your clients think you really care. So, you want a testimonial?  Here's how you get one in less than 5 minutes... G...
07/28/2008
  So I’ve already said that I’m a numbers junkie. Stats, trends and all of those numbers that horrify some people make me giddy with excitement. A number of months ago we at @properties released our 2007 Market Report based on micro-neighborhood findings here in the Chicago area. I talked extens...
07/25/2008
So  I've been blogging on Active Rain for a couple of months now and am proud to have accomplished the following: Blog Posts:  24 Comments Made:  64 Comments Received: 204 Rank in Illinois:  166 Rank in Cook County:  56 Rank in Chicago:  35 Subscriptions:  59 Featured Posts: 1   I have learned th...
07/23/2008
   So I have to admit... I have gotten caught up in this whole release of Active Rain Localism as much as the next person.  And where I don't understand some of the territorial marketing commentary going on in some of the posts, I have to admit that it's a pretty neat tool. BUT...  There's a comm...
07/10/2008
  My friend Marc Davison over at 1000watt Consulting wrote a post the other day called A House Divided that I think truly addressed the situation that we in the industry are facing right now. "Let's not beat around the bush. There are deep issues festering in real estate. I've addressed some of t...
07/09/2008
This is a follow up to my original post "You're NOT Marketing... How to STOP Advertising and Start Marketing!". This Utterz talks more about HOW to incorporate the knowledge of your target audience into your efforts to create true MARKETING campaigns instead of Advertising. Matt Dollinger
07/01/2008
So, I'm driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts... Even more so, it made me think about how many people, (and industries), don't know the difference betwe...
06/30/2008
Ok... Maybe I'm a Junkie, but I can't write enough great things about Google. So let's say... hypothetically of course... that you like reading about all of the following things: Real Estate Market Statistics The latest technology for your Blackberry Social Networking Media Developments Indie Ro...
06/23/2008
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