newsletter: How-to create a must-read Email Newsletter to increase leads and sales
- 05/10/19 10:15 AM
One of my clients is a mortgage broker and sends out a monthly email newsletter. In one issue recently, she told a story with photos about swimming with sharks on her first scuba dive trip. Yes, she did also talk about mortgage rates and the housing market in the newsletter, but that issue was widely popular with her subscribers. From that one campaign she got 3 new loan leads, 10 email replies, and a 26 percent open rate! All from a single email newsletter -- with a small list of under 300. And that’s not just a one-off, it happens regularly. Using (0 comments)