marketing: How To Market During a Recession
- 02/11/10 02:13 PM
I have a friend who is about as sharp as you can get in the field of marketing (Jim Copacino, co-founder of Copacino + Fujikado, a leading advertising agency in Seattle). He recently spoke at an insurance industry marketing and communication awards banquet, in which he essentially said that there is a silver lining to the various harsh effects of a recession, outlining seven ways to gain a marketing advantage during such times. I thought they were good enough to share with the AR community, and have adapted them to our industry. Here they are, in order of least important (#1) … (7 comments)
This blog features uncommonly appealing homes in Scottsdale, AZ. Plus from time to time, it reports on the local real estate market, interesting businesses, events, activities in the area, and some random musings.
I have a friend who is about as sharp as you can get in the field of marketing (Jim Copacino, co-founder of Copacino + Fujikado, a leading advertising agency in Seattle). He recently spoke at an insurance industry marketing and communication awards banquet, in which he essentially said that there is a silver lining to the various harsh effects of a recession, outlining seven ways to gain a marketing advantage during such times. I thought they were good enough to share with the AR community, and have adapted them to our industry.
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