home sales: 5 Frequently Asked Questions on Marketing Effectively - 01/16/24 11:50 AM
One of the goals of any successful real estate agent who regularly works with sellers is to have a plan to sell quickly and for top dollar.
Marketing properties effectively is crucial for attracting potential buyers and maximizing a home's value. In a competitive market, it's essential to utilize various strategies to showcase each property's unique features and benefits.
The most effective Realtors have a real estate marketing plan for selling homes.
From leveraging digital platforms to staging and photography, numerous tips and techniques can help real estate professionals successfully market their properties.
We will explore valuable tips for marketing real estate properties to ensure … (6 comments)

home sales: Tips and Advice For First-Time Home Sellers - 01/09/24 08:12 AM
Are you selling your home for the first time? We will provide expert tips on maximizing your home's desirability, from curb appeal to interior preparations.
You'll get advice about cleaning, decluttering, repairs, and home improvements that can boost your chances of a successful sale.
You will also learn the pros and cons of selling without an agent and gain insights into the real estate market. Understand how to price your home right and navigate the home inspection process.
You'll get insights into things that most real estate agents don't talk about, like providing outside-the-box real estate marketing material at the house for buyers to … (2 comments)

home sales: Does The Number of Zillow Saves Matter For Home Sellers? - 10/27/23 04:15 AM
If your Zillow saves are high, but there is a lack of showings, it is possible that there could be an issue with your listing.
Zillow aids buyers and sellers by enabling users to click on a heart icon in the upper right-hand corner of a listing to save or mark it as a favorite. These saved listings can provide sellers with insight into the performance of their listing, although it is essential to note that saves do not necessarily result in scheduled showings.
Insufficient showings can indicate inadequate photos, an overly high listing price, foolish accompanied showings, or even complications with your … (6 comments)

home sales: Home Sellers Should Look For These Traits in a Realtor - 10/26/23 08:04 AM
There are many essential factors for sellers choosing a real estate agent.
Effective communication is a must, facilitating smooth transactions with various parties involved.
Availability is vital, offering reassurance to sellers throughout the sales process. Property presentation enhances buyer appeal, while excellent negotiation skills secure the best sale price.
Knowledge of the area and market expertise aid in providing valuable insights. Strategic marketing plans maximize exposure for the seller's home. Correct pricing, honesty, and transparency build trust, creating successful agent-seller relationships.
These are all crucial traits of the best Realtors. Real Estate agents get paid a significant amount of money. The real estate industry is … (4 comments)

home sales: What Are The Hidden Costs of Selling a House? - 10/01/23 07:21 AM
When selling a home, one must be aware of the hidden costs that can arise. Aside from agent commissions, there are additional expenses to consider, such as pre-sale repairs and professional photography. Improving curb appeal and staging the home can also attract potential buyers.
Keeping utilities and maintenance services on during the selling process is crucial. Consider the potential impact of capital gains taxes and be mindful of closing costs, including transfer taxes and processing fees. Other hidden costs include appraisal and inspection fees, pre-sale improvements, surveys, and attorney fees.
Selling a home involves complexities related to mortgages and closing that should be … (3 comments)

home sales: Unusual Ways to Help FSBOs Sell a House: Tips for a Quick Sale - 09/11/23 12:31 PM
Are you looking for creative ways to sell a property?
Unusual ways to help sell a house for sale by owner (FSBO) include allowing potential buyers to experience living in the home before deciding, collaborating with neighbors to find interested buyers, and organizing contests with the house as the grand prize.
Other strategies involve burying a St. Joseph statue, offering monetary rewards for sharing sale ads on Facebook, renting the house as a vacation rental for prospective buyers, and providing additional incentives to potential buyers, such as warranties or lawn care services.
Effective marketing strategies include listing on FSBO websites, utilizing yard sale signs, … (3 comments)

home sales: What Not to Do When Selling a House: Avoid These Common Mistakes - 08/17/23 02:34 PM
When selling a home, it's essential to avoid common mistakes that can impact the sale process. Understanding the expenses involved, such as closing costs, is crucial. Making the right improvements, like necessary repairs and renovations, while avoiding expensive upgrades can enhance the home's value.
Understanding what not to fix when selling a house is essential to put more money in your pocket. Attention to detail, such as proper functioning of appliances and maintaining cleanliness, is necessary.
Market sensitivity and timing are vital, including updates and showcasing well-maintained outdoor space. Dealing with qualified buyers and considering listing availability and seasonal factors are also important … (6 comments)

home sales: Considerations When Selling a Home As Is - 07/25/23 05:10 AM
Selling a house as is refers to selling a property in its current condition without making any repairs or improvements before the sale. This option is often chosen by homeowners who can't afford the necessary repairs or doesn't want the stress and extra remodeling costs.
Selling a house as is may result in a lower sale price, as buyers may be less willing to pay top value for a property that needs repairs. Many sellers will ask how much you lose selling as-is. Have a look at the comprehensive advice provided by Maximum Real Estate Exposure.
For those who need to sell quickly … (2 comments)

home sales: Sellers Should Check on These Things Before Selling a House - 07/10/23 07:34 AM
Selling a house is a significant financial and emotional decision. To ensure a smooth and successful transaction, it's crucial to thoroughly inspect your home before putting it on the market.
Before listing for sale, inspected houses offer increased chances of success. A Pre-listing inspection allows you to identify and address potential issues, increasing the chances of attracting potential buyers and securing a favorable sale price.
We will provide you with a comprehensive home inspection checklist for sellers.
Have a Thorough InspectionThe interior inspection involves evaluating the various components and systems within the house to ensure they are in good condition and functioning correctly.
Here is … (2 comments)

home sales: When Should I Sell My Home - 02/13/23 05:20 AM
If you plan on selling your home, is the best time right now? The housing market is constantly changing, and recently it has been relatively turbulent.
Coming out of the pandemic, houses were in demand, creating a strong seller’s market, but the situation never stays the same for too long.
Many sellers ask themselves, "should I sell my house now?". We will look at some of the considerations to think about.
Should I Sell My House Now?Since the highs of 2021, demand for homes has remained steady though not as strong. Even though interest rates have risen, there is still limited housing inventory, causing … (1 comments)

home sales: Can Home Sellers Terminate a Sale - 12/17/22 09:36 AM
Can you change your mind if you have agreed to sell your home and signed a contract with the buyer? If you find yourself in this situation, you can back out of a sale in some limited situations.
If you cancel a purchase agreement, however, you could face litigation and more expenses. When you want to cancel the sale, you might need to act quickly to avoid costs and to stay in your home.
We will look at can a seller back out of a sale and the things you need to consider if you are in this situation.
Can a Seller Decide Not … (5 comments)

home sales: Selling a House With Mold Issues - 11/30/22 11:32 AM
When home buyers here the word mold nothing positive comes to mind. It strikes fear in many purchasers, especially first time home buyers.
Mold can be a serious health hazard, and it can be difficult to sell a house with mold. If you are worried about the mold in your home, you may be wondering what you need to do.
You're spot on in your thinking. The presence of mold in a house being sold can have severely negative implications, as many prospective buyers may choose to opt out of a deal upon its discovery. This can have an adverse effect on the … (1 comments)

home sales: Tips To Showcase Your House Like A Pro - 10/12/22 06:31 AM
When you put your home on the market your presentation can make or break a sale. Buyers prefer turnkey housing where they don't have to do much work.
As a home seller, you want to make viewing a house as easy and pleasant as possible for a potential home buyer. Viewing a house should certainly not be challenging. The buyer should come away from the viewing having positive feelings.
The more enjoyable the home showing process is the greater chance you will hook a buyer. Let's take a look at some of the better tips for showing a home.
Home Showings Start OnlineThe first … (14 comments)

home sales: Exclusive Right to Sell Defined in Real Estate - 09/26/22 08:24 AM
If you're like most people, you will call a real estate agent for guidance and expertise in selling your home. If you're wise, you will interview more than one real estate agent.
Getting multiple marketing plans proposed by various agents makes sense. Not every agent does the same things or offers the same services when selling a home.
When you ultimately decide on which agent to choose, you will be presented with likely be presented an exclusive right to sell listing agreement. The meaning of the exclusive right to sell in real estate is different than what it used to be years ago.
When … (2 comments)

home sales: How to Sell a Home Quickly - 01/26/21 10:24 AM
Tips For Getting Your Home Sold FastDo you need to sell your home quickly? Selling a home can be really stressful. For some folks, a house can become a financial burden for reasons out of their control. Life often gets in the way and creates problems. There could be any number of reasons, including a death in the family, divorce, loss of employment, and a myriad of other reasons.
When this happens, numerous people turn to try to get their home sold fast. To sell a house fast will take some forward planning. You don't want to be left with future regrets, … (6 comments)

home sales: What to Know About Flat Fee MLS - 03/13/20 11:45 AM
 
Putting a Home in MLS Without an AgentLots of people wonder if they can put a home in multiple listing service without a Realtor. The answer is yes; you can, however, there are certainly pros and cons to listing with a flat fee MLS company. Before choosing this marketing method, it is vital to know the upsides and downsides of such an arrangement.
The Multiple Listing Service or MLS for short is used by real estate agents to share properties with other agents. It is the way the word is spread that a home has been listed for sale.
In the typical arrangement, … (1 comments)

 
Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty)

Bill Gassett

Metrowest Massachusetts Real Estate

Hopkinton, MA

More about me…

RE/MAX Executive Realty

Address: 22 South St #203, Hopkinton, MA, 01748

Office: (508) 625-0191

Fax: (508) 435-5550

Metrowest MA Real Estate - Realtor specializing in home sales in Hopkinton, Milford, Holliston, Ashland, Southboro, Westboro, Upton, Mendon, Hopedale, Grafton, Medway, Northbridge, Franklin, Framingham, Shrewsbury, Northboro, Bellingham, Sutton, and Uxbridge MA. Includes Real Estate home selling & buying tips, Homes for sale in and around Metrowest.



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