Michael Heiligenstein's (michaelxh) Blog

The marketing environment is growing increasingly diverse. It can be puzzling for a realtor to know where and how to generate quality leads. Fit Small Business has curated a list with 37 top real estate lead generation ideas and information. This list and guide are to help real estate professiona...

If you haven't heard yet as of August 2016, the FAA relaxed drone operator restrictions. The potential of how drone technology would change the real estate industry has been discussed for a good portion of the last two years. That being said, very little came to fruition due to the restrictions m...

With a million and one pushy agents all calling the same list, the traditional method of cold call prospecting has become an uphill battle. However, there’s a much better way to reach your audience with targeted messages: Just Sold Postcards. How come? With so many new agents ignoring them, they ...

In a recent article by Fit Small Business we focused on the basics of pitching a successful real estate marketing campaign. According to a survey conducted by the California Association of Realtors about only 17% of buyers prefer to actually communicate via phone while a whopping 51% of agents co...