real estate: What's in a Real Estate name - 02/15/17 08:29 AM
For a majority of Realtors, to be buoyant enough to start a team of their own is an exhilarating accomplishment in their career. That being said, with that thrill comes pressure and scruples. Granted you are aware of how to acquire deals, and close those deals after generating leads. Creating an awesome, logos or real estate team names is not a skill held by most Realtors. That is not to say realtors aren't creative, talents just shine elsewhere. 
Thankfully Fit Small Business has produced a great article to show how you can test a real estate team name, the legal and ethical considerations when you are … (2 comments)

real estate: What's Your Favorite Real Estate Site Template? - 01/12/17 09:40 PM
What template you choose says a lot about your company. With the vast amount of options available today making the choice is not as easy as it previously was.
 
There are certain features you want to take into consideration such as speed and if your chosen template is mobile friendly. Fit Small Business curated a list of the 25 top real estate website templates for Wordpress. Making it to the final round meant the templates chosen had to meet five certain requirements.
 
Fast loading Responsive – This means the site works equally well on mobile and desktop. IDX Compatible for … (2 comments)

real estate: Making Money Fixing and Flipping Houses - 11/03/16 01:43 PM
You've probably seen it on tv. The dumpy shack to the dream home, real Cinderella stories for houses. How do you profit off that though? You've probably asked that. Is it actually possible to make money flipping houses? The answer is yes but it is by no means a simple three step process. This is why Fit Small Business has published an in depth guide on how to make money flipping houses. 
 
Now I know I mentioned earlier that it isn't as simple as three steps, and I stand by that which is why real estate writer Emile L'Eplattenier gives us seven steps of … (1 comments)

real estate: Can the Right Door Hanger Get You More Leads? - 10/20/16 05:26 AM
In a recent article on Fit Small Business we discussed the lead generation potential that comes with door hangers.  As some of you may or may not know back in 2013 Joshua Smith was voted by the Wall Street Journal as the 30th top realtor. The origin to this is quite interesting. It starts with 10k door hangers in a local farm area and ends with closing 463 listings worth $49million. 
 
We want to be clear, there is no pomise that you will get the same results as Joshua Smith but this guide can give you the tools needed to get more leads … (0 comments)

real estate: Favorite Realtor Scripts - 09/08/16 11:44 PM
This week Fit Small Business shares their favorite Mike Ferry Scripts to use. Mike Ferry's  real estate training career spans approximately 40 years. Mike Ferry is without a doubt, one of the most well respected coaches in the real estate industry.  In order to truly make Mike Ferry's scripts work, you need to watch them being put to use by a seasoned and skilled sales person. That is when it truly resonates with most new agents. 
 
The article will cover the following:
Our Favorite Mike Ferry Scripts with Video Examples Four Tips to Use Mike Ferry Scripts Effectively How to Overcome Your Fear of Cold Calling There is a … (0 comments)

real estate: Slogans and Taglines from Real Estate Pros - 09/01/16 10:51 PM
Here are five standout selections from our 25 Real Estate Slogans and Taglines at Fit Small Business. These unique, creative approaches are all sure to stand out. 
1. “Ask Elliman”Douglas Elliman (2014 Sales Volume: $18 billion)
In my opinion, Ask Elliman is the best slogan in the industry today. In fact, I think it might be one of the best slogans in any industry. It’s that good.
Here’s why. With two short words Douglas Elliman managed to distill what separates great brokerages from mediocre brokerages: Great brokerages focus on helping their clients, mediocre brokerages focus on selling to them. Communicating that distinction with just two words is quite … (2 comments)

real estate: Professional Lead Generation Ideas - 08/25/16 07:59 AM
The marketing environment is growing increasingly diverse. It can be puzzling for a realtor to know where and how to generate quality leads. Fit Small Business has curated a list with 37 top real estate lead generation ideas and information. This list and guide are to help real estate professionalsfocus on the best options and to ensure that their marketing dollars are spent efficiently.
The list souces insight from various blogs and professionals such as GeekEstate, Redfin, Topagents and more. There is no surprise that having a social media presence makes its way onto this list. In particular tip 29 by Flyerco references a guide on how to generate leads on … (0 comments)

real estate: Just Sold Postcards – Circle Prospecting Without the Phone - 08/11/16 12:57 AM
With a million and one pushy agents all calling the same list, the traditional method of cold call prospecting has become an uphill battle. However, there’s a much better way to reach your audience with targeted messages: Just Sold Postcards. How come? With so many new agents ignoring them, they work better than ever now.
 
So when is it right to send them? The best time is most likely right after you close, so they hear it from your first. Remember though, you don’t want to overwhelm them with postcards after every close. Consider grouping together several closings on one postcard and … (0 comments)

real estate: The Five Emails You Need to Master For RE Marketing - 08/04/16 06:13 AM
In a recent article by Fit Small Business we focused on the basics of pitching a successful real estate marketing campaign. According to a survey conducted by the California Association of Realtors about only 17% of buyers prefer to actually communicate via phone while a whopping 51% of agents communicated by phone. 
 
Why not cater to what the buyers want? In the article we discuss the 5 emails new agents should master for a triumphant real estate email marketing campaign. The first email you need to master is the welcome email. 
 
The first email any lead will receive is called a welcome email. This … (1 comments)

real estate: Outrageous Marketing Ideas that Actually Worked - 07/22/16 12:59 AM
The real estate industry is fiercely competitive. There's no arguing that. Many agents find it difficult to differentiate themselves. Without a limitless budget or seniority personality is key in order to get word of mouth going. 
 
Fit Small Business has curated a list of realtors or took envoking their personality in their branding to the max, and it worked. 
 
1.  Given the suggestion by business advisor Nathan Fielder, California realtor Sue Stanford made a business of selling homes verified by a medium to be ghost-free. Little did she know, Nathan was a spoof comedian filming an episode of his Comedy Central TV show Nathan For … (1 comments)

real estate: Become a Real Estate Appraiser What Does It Take? - 07/14/16 02:26 PM
Last week we discussed what it takes to become a home inspector. This week we introduce you to the steps it takes to become a real estate appraiser. While there is no guarantee you'll be as successful as Jonathan Miller (called the most trusted and quoted person in NY real estate) we will share some starting points to becoming a real estate appraiser.
Step 1. Take the Courses Required to Get a Trainee Appraiser LicenseThe Appraisal industry is managed somewhat differently in each state, however all states require you to start your career as a Trainee Appraiser before becoming a Licensed Residential Appraiser. To … (1 comments)

real estate: How to Become a Home Inspector: Step-by-Step Guide - 07/05/16 07:00 AM
Becoming a home inspector can be a great career move that offers an average salary of $70k and a flexible schedule. What’s even better is, you don’t need construction experience to get started. Plenty of home inspectors have experience in industries unrelated to real estate.
 
While it isn’t necessary to have construction experience, depending on where you are, your state may require you to be licensed in order to become a home inspector. If you’re interested in a career change, there are a few steps you can take to get started.
 
You should consider assessing both your construction knowledge and people … (1 comments)

real estate: Who Are The Best Real Estate Coaches - 05/19/16 07:02 AM
Fit Small Business recently compared three real estate coaches to determine who is the best. The three coaches are Mike Ferry, Craig Proctor, and Brian Buffini. All three have a distinctive approach and provide a variety of training services. 
 
Mike Ferry was determined to be the best. The training offered by Mike Ferry consist of more mainstream guidance in real estate on subjects such as sales calls, refining your sales cycle and time management.  We do note that coaching is not for everyone. If you are not compatible with a coach from the get-go you likely will not take much from the … (0 comments)

real estate: Your Real Estate Website Builder of Choice - 05/06/16 01:56 AM
Fit Small Business recently looked at three real estate website builders to determine who is the best. We reviewed pricing, features and more. 
 
Zillow was chosen as the preferred website builder. Zillow offers of solid features and and is fairly basic to set up while maintaining a polished look. We definitely want to be direct in the fact that although more customizable than similar platforms like Placester these customizable options aren't as varied as others such as Websitebox. Taking into account that you are only paying $10 a month the site is very sophisticated in its look. 
 
To see the full comparison and get … (1 comments)

real estate: Three Signs It's Time for a Vacation - 10/15/15 11:52 PM
It's all-too-easy for realtor life to turn into a 24-hour-a-day gig, where you're constantly on watch for the phone call or email that might bring you one step closer to a deal. But everyone needs a break every now and then, and if you burn that flame too long, it's possible clients might notice something. If you're not sure whether or not it's time for a vacation, these three signs via Fit Small Business should be clear indicators you need a long break.
Three Signs It's Time for a Vacation
#1 Your ads start to sound like this:
Source: Imgur
#2 You’re staging your homes like this:
Source: TerribleRealEstateAgentPhotos
#3 Your Math … (2 comments)

 
Michael Heiligenstein

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