real estate marketing: Roadmap to Success: Your Real Estate Marketing Plan
- 04/27/17 10:43 AM
Fit Small Business recently published a thorough real estate marketing plan to guide both new and seasoned agents to successful marketing in 2017. The plan is designed to contain the pricing, demographicand vendor information you collect which be an asset to your marketing efforts. For a marketing plan to make an impact, it needs to be versatile. Market conditions can shift rapidly. You should be able to revamp your marketing appropriately. The full article breaks down 10 steps that you should be able to complete post finishing the article including identifying your target client buyer persona, and laying out your marketing budget and … (0 comments)
real estate marketing: Can the Right Door Hanger Get You More Leads?
- 10/20/16 05:26 AM
In a recent article on Fit Small Business we discussed the lead generation potential that comes with door hangers. As some of you may or may not know back in 2013 Joshua Smith was voted by the Wall Street Journal as the 30th top realtor. The origin to this is quite interesting. It starts with 10k door hangers in a local farm area and ends with closing 463 listings worth $49million.
We want to be clear, there is no pomise that you will get the same results as Joshua Smith but this guide can give you the tools needed to get more leads … (0 comments)
real estate marketing: Professional Lead Generation Ideas
- 08/25/16 07:59 AM
The marketing environment is growing increasingly diverse. It can be puzzling for a realtor to know where and how to generate quality leads. Fit Small Business has curated a list with 37 top real estate lead generation ideas and information. This list and guide are to help real estate professionalsfocus on the best options and to ensure that their marketing dollars are spent efficiently. The list souces insight from various blogs and professionals such as GeekEstate, Redfin, Topagents and more. There is no surprise that having a social media presence makes its way onto this list. In particular tip 29 by Flyerco references a guide on how to generate leads on … (0 comments)
real estate marketing: How Will Drone Photography Help You Close More Deals?
- 08/17/16 05:15 AM
If you haven't heard yet as of August 2016, the FAA relaxed drone operator restrictions. The potential of how drone technology would change the real estate industry has been discussed for a good portion of the last two years. That being said, very little came to fruition due to the restrictions made by the FAA on drone operation for commercial purposes.
In an effort to teach realtors about how drone photography benefit them in earning more listings and garnering more revenue Fit Small Business wrote this how to guide. This article discusses the following: The potential ROI for landing and marketing listings How … (2 comments)
real estate marketing: The Five Emails You Need to Master For RE Marketing
- 08/04/16 06:13 AM
In a recent article by Fit Small Business we focused on the basics of pitching a successful real estate marketing campaign. According to a survey conducted by the California Association of Realtors about only 17% of buyers prefer to actually communicate via phone while a whopping 51% of agents communicated by phone.
Why not cater to what the buyers want? In the article we discuss the 5 emails new agents should master for a triumphant real estate email marketing campaign. The first email you need to master is the welcome email.
The first email any lead will receive is called a welcome email. This … (1 comments)
real estate marketing: Outrageous Marketing Ideas that Actually Worked
- 07/22/16 12:59 AM
The real estate industry is fiercely competitive. There's no arguing that. Many agents find it difficult to differentiate themselves. Without a limitless budget or seniority personality is key in order to get word of mouth going.
Fit Small Business has curated a list of realtors or took envoking their personality in their branding to the max, and it worked.
1. Given the suggestion by business advisor Nathan Fielder, California realtor Sue Stanford made a business of selling homes verified by a medium to be ghost-free. Little did she know, Nathan was a spoof comedian filming an episode of his Comedy Central TV show Nathan For … (1 comments)
real estate marketing: 3 Tips for Naming Your Real Estate Company
- 03/24/16 05:28 AM
One of the surprisingly tricky parts of setting out as an independent realtor is figuring out what to call your real estate company. Changing your company's name won't be easy, which is why your company is one thing it's important to get right the first time. Fortunately, we've put together a great set of tips on how to name your real estate company. Here are three of our top tips for naming your real estate company. You can read Jeremy's full list of 21 Real Estate Company Name Ideas From the Pros at Fit Small Business. 1. Check Google AdWordsTo answer the question above (What do … (1 comments)
real estate marketing: 14 Ways Your Real Estate Business Can Increase Sales in 2016
- 12/30/15 05:50 AM
When you stop into a convenience store to pick up a cold beverage, you probably spend less than a minute figuring out what you want to drink. When you buy real estate, you might spend weeks looking for the right property for your needs. You don't invest much in your decision to buy a drink because you only have to live with a bad drink decision for a short amount of time. However, buying a property requires a large financial investment and commitment, which means that real estate agents have to have a different marketing strategy than regular businesses that sell … (5 comments)
real estate marketing: Should Realtors Still Use Real Estate Postcards?
- 12/09/15 05:07 AM
Real Estate postcards might seem like a throwback in this day and age. It might not be as tech-savvy as Twitter marketing, or as innovative as interactive QR codes. It’s not as glitzy as billboard banners. Real estate postcards may not be any of those things, but in many ways, they’re better. There’s many reasons why real estate postcards have endured the test of time. Let’s take a look at a few of the reasons.
This article was excerpted from our complete guide to Real Estate Postcards at Fit Small Business, which includes details on the types of cards available, designs used on real estate postcards, … (0 comments)
real estate marketing: The 5 Common Types of Real Estate Signs
- 11/25/15 04:43 AM
In many ways, Real Estate Signs are the public face of realty – ask someone on the street what they think of when they think about real estate agents, and the classic sign is going to be one of the first things they come up with. And in many cases, they'll remember specific signs and the specific real estate brokers behind them. But something so iconic, there's a surprising variety of real estate signs. Even the classic post sign has changed over the years. In this short guide, we'll go over the five common types of real estate signs: stake, post, frame, feather flag, … (3 comments)
real estate marketing: Three Great Real Estate Website Templates from the Pros
- 11/05/15 11:47 PM
Looking for a new website template for your site? Your website is going to be one of the biggest ways home buyers look at your listings. So an attractive site is essential to showing off your properties. We spoke with a number of realtors and experts about their choices for real estate website templates.You can read more and find our own recommendations at the full guide to Real Estate Website Templates at Fit Small Business. John and Melissa Steele, Steele San Diego HomesI use the Realto wordpress template from ThemeForest for my real estate website and really like what I was able to do with it. It has … (15 comments)
real estate marketing: 5 Great Real Estate Yard Signs
- 10/08/15 07:07 AM
If you're looking for inspiration for your next yard sign, you've come to the right place. These five signs are great examples, ranging from understated to oversized, but they all leave a big impression. Check out more great yard signs in the full article Top 25 Favorite Real Estate Yard Signs at Fit Small Business.
1. Dave Perry-Miller Minimal with plenty of white space in the design makes this yard sign elegant and classy. 2. Marshall White When you want to sell your home in a big way, why not mimic this huge real estate yard sign? 3. Kingly Properties The color purple is often linked to royalty, and it’s befitting as … (1 comments)
real estate marketing: Top 11 Real Estate Marketing Tools
- 09/29/15 11:51 PM
Whether you want to build a website, drive traffic, boost leads, improve client communication or just print better flyers, we found 11 real estate marketing tools that can help you. Many are free, though even the paid tools are suitable for a small business budget.
Our Top Real Estate Marketing Tools
Zillow
The mother of all real estate listing databases needs no introduction. A free account gets your name posted next to your listings, along with several other agents. A subscription to Zillow Premier Agent, however, knocks the competition off your listings and gives you the opportunity to advertise on other local listings. Pricing … (1 comments)
real estate marketing: 5 Creative, Attractive Real Estate Logos that Stand Out
- 09/24/15 02:24 AM
A great logo can be the key to being remembered by prospective buyers and sellers. It's going on your business cards, your website, and everywhere else you market your business – so it should represent you, attract clients, and stand out from the crowd. If you need any inspiration, here are a few of our favorite real estate logos. These creative ideas manage to stand out while looking good. You can view the full list of 25 Real Estate Logos at Fit Small Business. So, without further ado:Five of our Favorite Real Estate Logos 1. The Square Foot LogoThis logo, from TheSquareFoot is awesome because it’s … (0 comments)
real estate marketing: 5 Real Estate Ad Examples
- 06/17/15 05:11 AM
Hey there! Here's an excerpt from our recent blog post, 25 Real Estate Ads. I've pulled one from each category from this post. If you want to see more, check out the full post by Jaqueline Thomas on Fit Small Business! FlyersWe’ve created a business flyer guide here where we go over costs, printing, and design. And, we’ve also shared 25 amazing flyer templates here. But, in case you need extra inspiration, check out this example we found on Behance: Flyer of a Creative subway styled text and a bold, colorful image makes this flyer inviting and exciting. CommercialsCreating a commercial is something we’ve discussed before, but you don’t need to secure a … (1 comments)
real estate marketing: 3 Great Ways To Generate Leads: Postcards, Zillow Ads & Video Tours
- 06/08/15 02:00 AM
Generating new business and leads is one of the most difficult parts of being in the real estate business. But, it is an absolutely essential part to cultivate, in order to spark business growth and success. In this article, we look at 3 of the best ways to generate new business. Although different, they have the potential, especially when used in combination, to push your real estate business’ marketing, lead generation, and sales to the next level.
1. Postcards - The Cheap and Effective Direct-Mail Option Cost - $.50 - $1.50/postcard, depending on printing, postage, and postcard service costs Summary Postcards can … (2 comments)
Fit Small Business recently published a thorough real estate marketing plan to guide both new and seasoned agents to successful marketing in 2017. The plan is designed to contain the pricing, demographicand vendor information you collect which be an asset to your marketing efforts.
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