home stager: 12 Ideas For Business Success In Real Estate in 2017 - 02/06/17 01:41 PM
I am often told that I am lucky to be the owner of a successful professional home staging company. Luck is the magic sauce that makes it all come together, but there are many things I do every day to make sure my company is well regarded and stays ahead of the competition.
Following these 12 steps will make you more successful in 2017.
Unlike the title of the hit Broadway play "How To Succeed in Business Without Really Trying", you really do have to make an effort in order to succeed. Here's my 12 tips for success in the Real Estate business, … (23 comments)

home stager: 12 Steps to Success in Real Estate in 2016 - 01/06/13 10:59 AM
I am often told that I am lucky to be the owner of a successful professional home staging company. Luck is the magic sauce that makes it all come together, but there are many things I do every day to make sure my company is well regarded and stays ahead of the competition.
Following these 12 steps will make you successful or more successful in 2013.
Unlike the title of the hit Broadway play "How To Succeed in Business Without Really Trying", you really do have to make an effort in order to succeed. Here's my 12 tips for success in the Real … (61 comments)

home stager: Home Staging Benefits Real Estate Investors - 01/19/12 05:02 AM
   Moving Mountains Designs works with real estate investors,  bank asset managers and mortgage asset managers to sell their real estate assets or property. We will stage your assets cost-effectively to make them appealing to the greatest number of buyers. Staged homes sell faster and for a higher price. In addition, staging may help lower carrying costs – the less time your assets are on the market, the less you will have to spend on monthly maintenance, property taxes, insurance and utilities.We are experienced working with investors, property managers, asset managers and banks. Call Michelle Minch today (626)385-8852 to learn how … (10 comments)

home stager: Home Staging A Seller' Secret Weapon - CBS Sunday Morning - 05/22/11 06:50 AM
Home Staging - A Seller's Secret Weapon - CBS Sunday Morning
Watching CBS Sunday Morning is a part of my Sunday ritual...every Sunday. Today there was a segement on home staging as a seller's secret weapon.
 

While I don't agree with everything that was said, I do agree with the large majority of it. Home staging is a home seller's not-so-secret-weapon for getting their home sold faster and for a higher price. And if its on CBS Sunday Morning, well, it must be true!
There were some statements made during the piece that didn't ring true for me, like … (50 comments)

home stager: You Really Think Buyers Will Use Their Imaginations When They See Your Cluttered, Unstaged House? - 03/29/11 04:53 AM
 
Here's the perspective of a very experienced real estate agent, Patricia Kennedy,  regarding home staging. As Pat points out, neither vacant or occupied un-staged homes show as well as a staged home. She has motivated buyers, but they are having a hard time falling in love with a house.
 
You really think buyers will use their imaginations when they see your cluttered or unstaged house? 
Well, some might.  In fact, there are some buyers who actually seek out these diamonds in the rough.  They are usually shrewd professionals looking for something to buy cheap, then fix up, stage, then … (5 comments)

home stager: Home Staging Tip - Don't Make Home Buyers Guess - 03/19/11 04:19 AM
Here's an important home staging tip: Don't make home buyers guess if their furniture will fit in your home. Its very difficult to judge the how much furniture will fit in an empty room. Empty rooms look smaller than rooms that have a few pieces of well-chosen furniture. The furniture gives the room scale and lets buyers know that, yes, you can have a queen bed and there will still be room to walk around it.
 


Looking at this photo, you wouldn't know what size bed could fit in this room - full? queen? king? Actually, the room … (18 comments)

home stager: I'm Not Just A Home Stager - I'm Also A Qualified Referral Machine! - 02/27/11 06:48 AM
Think I'm only a home stager? Think again...I'm also a source of referrals & listings. Many professional home stagers are - especially the home stagers that are good at marketing their services to consumers.
I first wrote about this in April 2010 Think I'm Only A Home Stager? I'm Also A Source Of Clients! In light of recent negative blog posts and comments about home stagers here on AR, I wanted to let you know that professional home stagers can also be a source of business for real estate agents. Here's one way home stagers can work hand-in-hand with their real … (41 comments)

home stager: Is Your Home Stager Insured? - 01/11/11 03:16 AM
Is your home stager insured?
Not all home stagers are created equal and not all home stagers carry home staging liability insurance. Whether you are staging a vacant home, staging an occupied home, staging a model home, or staging a real estate investment property, hiring someone who is properly insured is very important. Its important you make sure that the Los Angeles home stager you hire carries current home staging business liability insurance. And you should also make sure that any employees of the home staging company are covered by Workers Comp Insurance. Accidents happen, and you want to make sure … (30 comments)

home stager: Home Staging Inventory Management With My Darby™ - 01/08/11 11:00 AM
Home Staging Inventory Management with My Darby™.

This past week I signed up to use My Darby inventory management software to manage my very extensive stock of home staging accessories, artwork, linens, throw pillows and silk plants. I had been using iMagic for a number of years, but iMagic did not work the way I needed a home staging inventory management program to work. I stuck with it because I couldn't find any other program that worked any better or didn't cost an arm and a leg (I'm talking thousands of dollars). That, and I was daunted by the thought … (20 comments)

home stager: Get Your Home Ready To Sell: Home Buyers Want A Move In Ready House - 12/17/10 03:59 AM
Home buyers in the Los Angeles real estate market want a house that is move in ready. Home buyers don't want an allowance to repair the roof, replace the carpet or repaint. Allowances are for teenagers. They want a well priced home, in a decent location, that they can move right in to without spending another dime.
Its a big fallacy that home buyers want to choose their own carpet or paint colors. If you choose a nice, neutral color carpet and nice neutral color wall paint (both things the best home stagers can help you with) most home buyers will … (72 comments)

home stager: RESA's Holiday Gift - 12/04/10 03:41 AM
 
Would you like to become a RESA member at a reduced cost? Would you like to renew your RESA membership at a a reduced cost? You've got until Dec. 31 to take advantage of this great offer!
 

 
 
With the holidays fast approaching and with oodles of “things to do”, “people to see” and “hearts to warm”- we want to spend a moment to recognize YOU.
RESA, as the trade association for the home staging industry, understands best the commitment you’ve made throughout the year to the homeowners, investors, builders and real estate agents.
In recognition … (2 comments)

home stager: My First Home Staging Job 2001 - 11/13/10 01:06 PM
I'm often asked by home stagers just starting out, how I started my home staging business. My first home staging job was in April 2001. Of course, I didn't call it home staging. I had never even heard of home staging. But looking back, that's exactly what it was.
My husband and I were living in Denver, Colorado at the time. He is a pilot for United Airlines and he had the opportunity to upgrade to the Captain's seat flying 737s out of LAX (Los Angeles). I jumped at the chance to move back to Los Angeles and so we had … (12 comments)

home stager: A Great Resource For Home Stagers, Real Estate Agents, Flippers & Remodelers - 05/12/10 08:19 AM
If you are a home stager, real estate agent, remodeler or flipper, and you don't know about Van Dyke's Restorers you should.
Its available as a print catalog or an online catalog here.
Why is this such a valuable resource for Los Angeles home stagers, real estate agents and remodelers? They have pretty much everything you could possibly need to handle missing parts and pieces for a vintage or older home.
Home stagers and listing agents are often asked to repair or replace missing cabinet and drawer pulls, switch plates or light fixtures from the older homes they stage or … (2 comments)

home stager: My Favorite Home Staging Before & After Transformation Photos - What's Yours? - 05/10/10 11:37 AM
As a part of the series My Favorite Home Staging Photos, I'm posting my favorite before and after home staging transformation photos.
These photos were part of a Pasadena home staging project in which I was hired not only to stage, but also to help the homeowner get organized and get rid of years of accumulation of clutter.
Here's the daughter's bedroom before:

This shot was taken after we had spent a couple of hours clearing the floor just so we could walk in the room. Nothing was added and nothing was stacked on something else. This is just how … (14 comments)

home stager: Take A Load Off....Spring Clean Your Office!!!!!!! - 04/22/10 08:04 AM
 
Here's some good tips about spring cleaning for your office. Its also a helpful way to stay organized. Even though it was written by a Realtor, the same applies to home stagers.
I've turned off commenting, so please click through to the original post to leave your comments there for Paige.
 
You may have read my other blogs on Spring Cleaning (I can now park in my garage)!
I guess I just have the bug, because now I'm working on my office. If you are really busy and your desk looked like mine with stacks of folders and little … (1 comments)

home stager: Got Toilet Paper? - 04/17/10 07:12 AM
At Moving Mountains Design, we provide certain comfort items in all our vacant staged homes, regardless of price point.
One of those items is a fresh roll of toilet paper. We do this, in part, out of self defense. There's not much worse than having to "go" when you're staging, with not a square of toilet paper in sight.

Another reason we provide 1 roll of toilet paper is that I like to control which bathrooms get used and which ones are "for display purposes only". No, I'm not a control freak. I feel that by channeling all open house … (94 comments)

home stager: Yes, The Bowling Trophies Have To Go! Home Staging Advice - 03/08/10 08:51 AM

"Yes, I'm so sorry, but the bowling trophies have to go."
"Yes, I understand you're really proud of them."
"You have a lot of them and they are displayed in every room of your house. "
"No, you don't have to throw them away. You can pack them up to display in your next home."
"Really, potential buyers won't be interested in how good a bowler you are. The trophies will just be a distraction."
"Not everyone loves bowling as much as you do. Advertising that a semi-almost-couldhavebeen-a professional bowler lives in this house is not a good marketing … (19 comments)

home stager: A Real Estate Agent Gets Xtra Real About Home Staging (Video) - 02/26/10 03:45 AM
A Real Estate Agent Gets Real About Home Staging (Video). In this Xtranormal.com video I created, a real estate agent discusses home staging for an occupied home. The homeowner has staged the home herself after watching home staging programs on television.

I'm not sure why the home owner is carrying around a bottle of champagne. That's one of the joys (and great mysteries) of using XtraNormal text to video.
©2010 Copyright Michelle Minch & Moving Mountains Design. Copyright includes video, script of video and contents. Be original, don't copy.
(15 comments)

home stager: A Real Estate Agent Talks To Their Client About Home Staging - 02/20/10 04:49 AM
I created this video of a real estate agent talking to her client about home staging. I thought it was a novel way to share more information about home staging.
©2010 Copyright Michelle Minch & Moving Mountains Design. Copyright includes video, script of video and contents. Be original, don't copy. … (28 comments)

home stager: Real Estate Staging Association RESA-PRO Designation - What's In It For Me? - 02/16/10 12:40 AM
I recently announced that I had earned the RESA-PRO designation here and here. I think the RESA-PRO designation is a valuable tool for both home stagers and for homeowners and real estate agents that are thinking about hiring a home stager.

Hiring a home stager with a RESA-PRO designation is important for homeowners and real estate agents because:
You're hiring a home stager that is a well qualified professional You're hiring a home stager that is held to higher standards You're hiring a home stager that is held to a higher ethics standard You're hiring a home stager that has … (16 comments)

 
Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA)

Michelle Minch

Home Staging Los Angeles and Pasadena, CA

Los Angeles, CA

More about me…

Moving Mountains Design Home Staging, Pasadena, CA

Address: Pasadena, CA , 91105

Office: (626) 385-8852

Mobile: (626) 695-1227

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