luxuryrealestate: Why Aerial Footage Matters - 10/17/14 04:01 AM
Recently, I listed a home on 4030 N. Atlantic Blvd Fort Lauderdale, Florida. One of the deciding factors as to why the seller decided to choose me versus other Realtors is that I mentioned in the marketing plan that we would shoot extensive aerial footage of the home and the neighborhood in order to showcase his home. He told me that no one else that had offered their services had mentioned that they would do this, and that he thought it would make a huge difference in how the home was viewed by potential buyers.
Shortly thereafter the exclusive listing for … (23 comments)

luxuryrealestate: This is how a yard sign should really look! - 09/25/14 04:49 AM
Just a short while ago the sign below was installed in front of my newest listing, a $4.35mm direct oceanfront home in Fort Lauderdale.
 
Did it cost me a pretty penny? You bet!!
Does it look like any other signs in the neighborhood? No way!!
 
All too often agents become very lazy, and stingy in the marketing of their listings. They somehow believe the same old thing that has always worked will keep on working. In a business that is ultra competitive, it's the attention to detail that always wins the big listing, like it did for me on … (32 comments)

 
Michelle Real, Founder at The Real Team Coldwell Banker Previews (Coldwell Banker)

Michelle Real

Founder at The Real Team Coldwell Banker Previews

Fort Lauderdale, FL

More about me…

Coldwell Banker

Address: 901 East Las Olas Blvd, Suite 101, Fort Lauderdale, FL, 33301

Office: 954-636-1612

Mobile: 954-699-4692

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