sales: Mike Ferry Discusses Cutting Commissions - 11/15/13 07:57 AM
In the Real Estate market, the most common way to be competitive is to… cut commission. We all saw a bad market for several years and the most common way to compete in a bad market is to cut commissions because desperation becomes a major factor. I’m being asked almost every day by our clients… “How do I compete with agents cutting their commissions?” In some cases you cannot compete… but in 75% of the cases, not only can you compete, but you can win the commission rate you would like to charge.  Think about securing the best commission for yourself … (2 comments)

sales: Mike Ferry Asks - Do you want a Predictable and Duplicatable Business? - 10/25/13 06:38 AM
Again … do you want a predictable, duplicatable, production-oriented and profitable sales system … or do you just want the hype and excitement that most people offer you every day? I have to tell you, I’ve been through enough seminars to know the hype and excitement is really fun and really makes you feel good. However, I’ve always wondered how “feeling good” adds production to your bottom line and profit to your bank account. Somebody said to me last week … “Mike, it’s so hard. The work is hard and I’m tired!” I responded with, “Everybody gets tired whether they are … (0 comments)

sales: Mike Ferry ... "The Gap is Growing" - 08/02/13 09:25 AM
The gap is growing and widening by the day between those Real Estate agents who are producing reasonably high numbers and the vast majority that are doing between nothing and a little less. Why??? Because the majority of these agents simply do not know how to list property. Why??? We didn’t have to know how to list property because Mr. REO (who has retired) furnished all the listings we could ever need and all we had to do then was take out the buyers we had … give them one of many choices … and they bought a home.
 
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sales: Mike Ferry Asks ... "How Competitive Are You?" - 01/18/13 04:58 AM
In having the opportunity of talking to, working with, training and coaching hundreds of thousands of great agents … I’ve discovered there is an interesting and very defined difference in the levels of productivity agents have. In most cases it comes down to the competitive nature of the agent. I’m not referring to their being competitive as a Real Estate person, but their being competitive as a person. In talking to agents every day, a lot of them have a very lackadaisical … easygoing … almost “I don’t care what happens” attitude or behavior pattern. There is critically nothing wrong with … (6 comments)

sales: Mike Ferry's Thoughts on the Importance of Real Contact with People - 08/27/12 09:22 AM
Do you really believe that you can build a business without talking to people? It never ceases to amaze me that the industry of Real Estate actually has people telling us ... teaching us ... and trying to convince us that people are going to buy and sell homes without us ever having any real contact with them. If you look at other sales industries, direct contact is almost always required to make a sale. We however, in Real Estate, sell one of the most expensive products that people will ever own, and we're going to do it completely without having … (1 comments)