lead generation: Follow-Up. Your First Customer Service Test - 11/24/08 01:11 AM
I recently attended a Nicky Joy seminar. What a powerful speaker! Nicky had a phrase that was extremely relevant. "Follow-Up is your first customer service test."
How true! So many sales executives have trouble following up after a motivated buyer has graced their doorstep. With that being the case, one can only assume that all of those internet and phone leads are not getting the royal treatment they deserve.
Buyers are more than a little reluctant right now to walk through that door considering the economic climate. But they are still shopping! Add that to an already busy schedule full of … (12 comments)

lead generation: Email Marketing Benchmarks for Real Estate - 11/16/08 06:47 AM
Ever wonder how your email blasts stack up. I stumbled across this article that reviews average open, click, bounce and abuse complaint rates by industry.
Mailchimp scanned over 272 million emails and their results are listed per industry here>>
MailChimp states: “These stats aren’t pulled from a survey of big giant corporations with million-dollar marketing budgets and dedicated email marketing teams. 70% of our customers are 1-10 employees, and they’re design-it-yourselfers. If you run a small organization, and you do your own email marketing, now you have an “apples to apples” comparison with others in your industry.”
Real Estate Averages: Open … (3 comments)

 

Mike Lyon

Edmond, OK

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