social marketing: Marketing Tactics in a Downturn - 12/02/08 07:34 AM
Marketing Sherpa has a great chart of the week. It is a revealing graph on where advertisers will be spending their money in light of the "downturn".

The top two spots for increase will be Web 2.0 (Social Network Marketing) with an overall 28% increase and Email Campaigns, with a stunning 34% increase.
The areas with the most dramatic decrease are Radio/TV ads (a massive decrease of 77% overall), rented email lists (a 37% decrease) and Print (hammered with a 56% decrease). None of this is a real surprise to some, but it definitely reinforces what everyone has been talking … (2 comments)


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