unique marketing ideas: PREDATORY MARKETING? - Good business or going too far?
- 06/20/11 04:16 PM
I recently shared a conversation with a colleague who practices real estate in a completely different area and market. The topics of our exchange varied until at some point, the chat shifted to the subject of business development and lead acquisition. My attention piqued when my party shared a sentiment that he was carving out a rather unique market niche in several non-traditional areas. There was a distinct tone variance in his voice at this point. I had to ask, "What do you mean? Explain please." The response was something to the effect of, "Have you ever considered the alligator (he knows I'm from, and live … (8 comments)
unique marketing ideas: Do "Just Listed" Postcards Really Work?
- 05/07/11 01:12 PM
One of the questions I'm often asked by sellers is, "Mike, do those "Just Listed" postcards really work? Are they effective?" My answer is, "Yes they do when they are carefully designed, professionally printed and engage the recipient." It's important to realize that we live in a society that is constantly being "sold" to. While the Do Not Call List has all but eradicated those pesky phone solicitations, we are still bombarded with television commercials, spam email, and junk mail. It isn't unusual for most of us to sort our snail mail while standing over a trash can, pitching anything that appears to be unimportant into … (3 comments)
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