The whole point of home staging is to increase value perception for the asking price, so a buyer will happily pay that asking price. This is achieved with skillful inventory selection, and art is definitely an important part of our in-house inventory. Matchy-matchy" is a dirty word in design. Instead, we talk about "flow." To get a property we are staging to have this magical concept of flow, you need it to be cohesive. Well designed. Attractive. That's fairly easy. Just repeat the color scheme in varying amounts. But to really know what you are doing, color used judiciously … (0 comments)
real estate marketing: Demographics - Part 1 - Marketing your real estate or home staging business
- 07/05/11 11:10 AM
Understanding your market demographics is probably the most important step in having a successful business. The logic is simple, knowing who you are selling to makes closing a sale a lot easier. Can you imagine a store that sells $8 lattes doing very well in the middle of the open farmland? How many farmhands would likely ride their tractor down to the local latte store? You know, it's funny though, I see a lot of struggling real estate agents and home stagers making similar mistakes though. First, in order to understand how demographics can affect your business, let's get a clear idea of what we are talking about. To make my point as simple … (1 comments)
real estate marketing: Vacant Home Staging - which would you buy?
- 03/30/07 11:30 AM
I often write about vacant staging in my monthly newsletters. Adding before and after slideshows brings tons of interest and usually a few jobs. Below is the vacant staging that I did this week for a new construction project. We all know the saying that a picture is worth a thousand words. Now tell me - if you were a buyer looking at photos of homes on MLS, which home would you want to go see? Yes, that's right... I'm not even asking about once you are in the home, just looking at MLS..... this is the first step to selling … (20 comments)
Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging
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