website tips: Get Out Their And Comment - 02/15/09 02:50 AM
I wrote a post a few weeks ago on why we should comment on blogs.  The blog I maintain is very relevant to the Real Estate industry so the moral of the story was to take sometime and begin to comment.  I even offered a reciprocol comment.  Well out of the 1,200 people who read the post, only 6 commented.  Not such a good statistic. Kinda tells the story of exactly what I have been saying for a while.  Most Agents are not taking full advantage of blogging.  I get to meet many, many agents and this comment resonates, blogging takes too much time.  But … (11 comments)

website tips: Today's Agents Need a Web Strategy and Not Just a Website - 02/01/09 02:40 AM
I have clients ask me all the time; "I have a website and IDX but I do not get many leads". That sound might resonate to many of you out there but their is a real good reason why this happens. Websites today are more than just a bunch of pages, they are a strategic marketing platform. Today's websites are more than just pretty pictures and when attention to detail is not paid, most people have poor results. Take a look at this list. How many items do you consider in your web marketing strategy. You need to engage your prospect. … (11 comments)

website tips: 4 Ways to Get Return Visits To Your Website - 12/19/08 01:15 AM
Buying and selling real estate is not usually done overnight. Quite often you need to build a relationship with your client before the transaction happens. You can also build relationships online in several ways. Generally you will notice that returning prospects are much easier to convert into clients because the more often they return to a site, the more trust they have in you and your website. The whole issue of credibility disappears and you have a much greater chance of getting their business. So here are four simple ideas you should already be using. If not give them a try. … (24 comments)

website tips: Get modivated for the hungry buyer - 12/16/08 09:21 PM
Does your website use Direct Response Marketing?  I see a lot of websites that have no real call to action items on their pages so what the agent mistakes for a poor preforming website sometimes is just a lack of channeling your viewers.
“Direct response marketing is a form of marketing designed to solicit a direct response, which is specific and quantifiable. “ As a real estate agent you should use a bit of discretion when dealing with buyers or sellers. For example if you just use direct marketing approaches (any general call to action form on your website), as an … (8 comments)

website tips: 5 Simple Website Rules - 12/15/08 03:18 PM
Here are some suggestions for everyone that has a website. When designing a website you sometimes only have one chance to keep the visitor from clicking the back button on their web browser. For years, we have been told that when going to an interview you have 10 seconds to make a lasting first impression. There is no difference when someone visits your website. You have 10 seconds for that person to deceide if this is the place they should stay. Rule #1: Limit the use or do not use flashy banners and advertisements at the beginning of you website. There … (11 comments)

website tips: Interesting Facts on Buyers and the Internet - 12/11/08 12:15 PM
The 2008 National Association of Realtors Profile showed an overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an online channel. When asked where they first learned about the home purchased, 34 percent of buyers said a real estate agent; 32 percent the Internet; 15 percent from yard signs; 7 percent from a friend, neighbor or relative; 7 percent home builders; 3 percent a print or newspaper ad; 2 percent directly from the seller; … (7 comments)

website tips: Is your website magic? - 12/01/08 01:47 PM
I think if I had a penny for every time someone asked me why their website is not getting 30 leads per month I would be rich.
"The build and they shall come" attitude of some web owners puts them at a very distinct disadvantage now a days. Today's websites need to be more than just a series of pages, they need to convey a distinct message. And that message is something you need to work on or pay someone to work do it.
I had someone last week ask me why his his website only got 50 listing leads in … (20 comments)

website tips: RSS and Blogging - 11/27/08 01:30 AM
Real estate practitioners must send millions of e-mail messages every day: updates to buyers with the latest listings from the MLS and e-newsletters to prospects to generate new business. Now tell me this: How many of those messages do you think actually get opened and read? Far fewer than you think.
RSS and Blogging
The easiest way to take advantage of the power of RSS is to start blogging. Because the very nature of blogging involves regularly posting content, blog platforms such as ActiveRain, Blogger, TypePad, and WordPress have long used RSS to distribute content.
But if you're not ready … (5 comments)

website tips: Quick Tips for Inbound Linking - 11/23/08 10:29 PM
Here are some quick tips to getting inbound links.  For those of you on the quest these ideas might help.
The key to getting people to link to you is establishing a dominant presence. If you become the authority in your marketing area (Westwood New Jersey) people will naturally want to link to you. Here are a few ways you can grow your inbound links.
1) Articles: Articles are a great way not only to develop good quality content but also a great way to get good content into the search engines. So what so I do after I write an … (5 comments)

website tips: What's in a Web Page? - 11/22/08 02:23 AM
Every web page created has a few common parts. To properly optimize any page an understanding of these parts is important. Here is what a general web page looks like in HTML. Hypertext Markup Language (HTML) is the language that every web page is made out of. Knowing what each does will help you as you optimize your pages. Each page page has a Head and Body Section, Meta Data, text, headings, and links.
<HTML> <HEAD> <TITLE>This is my title</TITLE> <META name="keywords" content="Westwood homes, Westwood condos, real estate NJ"> <META name="description" content="Real Estate in Westwood, New Jersey. Search for homes in … (9 comments)

website tips: Is an Internet Lead Really Different? - 11/16/08 10:08 AM
Some people argue that an Internet lead is different than a lead coming from a more grass roots system. Well I am one of those people. The biggest mistake an Agent can make is to mis-handle an Internet lead. Used properly the Internet can be a valuable asset. An asset than can bring you a considerable amount of revenue.
The first thing you must realize is their are different types of Internet leads; those coming from forms and those coming from simple emails. Generally a well constructed form will produce the most qualified lead. Letting people just email an interest generally … (5 comments)

website tips: KIS (Keep It Simple) - 11/14/08 09:25 AM
Today's Real Estate Website has become more than just a pretty picture.  With the advent of technology, the proliferation of syndicated listings, IDX, and Web 2.0 your website is can become a portal of knowledge for the home buyer.
I titled my post KIS because with this influx of technology we see a lot of websites becoming a massive accumulation of pages and images. I visited a website that had over 80 links on the home page.  While that might seem good to some the average Internet user does not want to fish through all of it.  Some people try to … (3 comments)

website tips: Does Your Website Have What It Takes? - 11/13/08 09:59 PM
Today’s website plays a vital role in any REALTORS online marketing arsenal. That being said it is vital that your website stands out. When someone visits your website you have about 10 seconds to establish a relationship. In those 10 seconds your visitor will decide if your website meets his/her criteria. The first thing he/she decides even before they read a single word is what visual impression they get in those first few seconds.
When was the last time you got an outsiders opinion of your website? You are probably the best person who should critique your own website. After all … (11 comments)

website tips: RSS Feeds and the Busy Agent - 11/13/08 07:51 AM
RSS Feeds RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
RSS feeds push changing content directly to the people who subscribe (or the RSS reader pulls it at regular intervals). So when you have a blog for example that has some great content people want to see, they subscribe to your RSS feed and whenever you add content they get the information delivered right to their PC.
Why RSS? - Benefits and Reasons for using RSS
RSS … (3 comments)

website tips: Website SEO 101 - 11/13/08 05:47 AM
I have been designing websites for over 10 years and people always ask me; “How do you get into the search engines” or “How do I get my website ranked”. Well the simple answer is you can certainly pay a SEO (Search Engine Optimizer) expert or you can dig in and try to do it yourself.
I can write a 500 page novel on all the ways one can get quality rankings but let me give you the short answer; Content, Content, Content. Just as the Real Estate business Location, Location, Location, nothing replaces good, original, and focused content.
So a … (2 comments)

website tips: Link Popularity - 11/13/08 05:22 AM
Why is Link Popularity a key in good rankings?
Search Engines are just software programs that try to rank your website based on the content they scan. They use a series of algorithms to give your content a ranking score. Then they compare that score to all the other websites they have in their database and display the results. But content alone is not good enough to determine who is the most relative to a set of keywords. They also try to analyze your link popularity and combine that rating with your content to produce a final determination of your sites … (10 comments)

 
Mark Menzella, We build websites for REALTORS® (RE/Advantage)

Mark Menzella

We build websites for REALTORS®

Fairfield, NJ

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RE/Advantage

Address: 333A U.S. Highway 46, Fairfield, NJ, 07004

Office: (973) 303-4300

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Everything Internet. This blog is all about how REALTORS can leverage the Internet. Stop in and see my posts on how you can fine tun your website, get SEO tips, or just ask me a question. I'll listen and always give you an answer.


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