real estate: 7 affordable marketing strategies you need - 01/14/16 01:12 AM
This post was originally published on Inman.
Whew. Where did the time go? The new year is here, and it is time for a fresh start to all of your real estate marketing initiatives. There is no doubt you want this year to be even better than last year. Kick off 2016 with a good start so you can generate more referrals and repeat clients.
Luckily, it can be done. With a systematic and strategic approach and some out-of-the-box ideas, you can jumpstart your marketing success.
Here are 7 affordable marketing strategies you need to succeed in 2016:
1. Pick five of your best clients to reach … (33 comments)

real estate: “House on coroner” - Eye-popping MLS Bloopers! - 12/14/15 03:07 AM
These bloopers are too funny. 
We offer the Referral Marketing System, which includes: direct mail, email newsletters, website, and the best real estate CRM that will help you manage your entire real estate business.
Contact us today to find out more and get the first month free: http://www.morrismarketinggroup.com/the-referral-marketing-system/special-offer/
 
Oh, yes, it’s blooper day, and I found some eye-popping gaffes on the MLS this week! I think I finally figured out why we consistently see such errors – agents are letting their pets write their listing remarks. On the other hand, I suspect that my dog can spell better than some of these culprits, so I may … (4 comments)

real estate: How to deal with an upset Client or Prospect - 12/13/15 11:15 PM
A new client thinks you are not doing enough to sell his home...
A prospect is irate because you have not returned a phone call fast enough...
A past client is offended because you have not been in touch with her for a while.
No matter how carefully you manage your prospect and client relationships, there are bound to be times when someone gets upset. It happens.
How do you deal with an upset Client or Prospect?
It is very important that you not allow yourself to get drawn in emotionally and become upset. Two angry people rarely accomplish much. Instead, use the following tips to … (14 comments)

real estate: 3 email newsletter topics to hook prospects - 12/10/15 12:03 AM
Direct mail is an effective marketing tactic for agents. So are email newsletters. If you want your real estate marketing to be as successful as possible, you should be doing both.
In fact, 51% of people prefer companies that use a combination of direct mail and email when communicating with them, according to a recent study commissioned by Canada Post.
Direct mail is the perfect tactic for reaching past clients. It’s an excellent tool to help ensure that they will keep you top-of-mind when it comes to their next real estate transaction or for referrals. Email newsletters are perfect for prospects that you are hoping … (2 comments)

real estate: How to qualify past clients for Referral Marketing - 12/07/15 10:51 PM
It is natural to want to include every client you have ever worked with in your Referral Marketing database, but this is not a good idea.
Why?
There are some clients who – for whatever reason – will never use your services again nor refer business to you. So why waste time and money marketing to them? Instead, the only names that should be in your database are those who are, or could potentially become, loyal to you.
 
 
How do you qualify past clients for Referral Marketing? Its easy, just ask yourself a few simple questions:
“Did the previous transaction come to a … (2 comments)

real estate: 6 real estate blogs you should follow - 12/01/15 01:40 AM
The following post was originally published by our sister company, IXACT Contact.
The real estate industry is constantly changing, now add to that the fact that the marketing industry is also varying day-to-day. So how can you stay on top of all of the changes so your real estate marketing can be as effective as possible?
We have compiled a list of 6 real estate blogs you should be following for the latest industry news, tips and trends. Many of these blogs have an eNewsletter signup so you can get their latest posts emailed directly to you. If you want to stay on top of … (12 comments)

real estate: Why is it hard to stand out? How REALTORS Can Break the Mold - 11/20/15 04:03 AM
Real estate agents are you looking to break the mold? 
If you are looking for a fresh new approach to your marketing strategy contact us today to find out more about The Referral Marketing System, and get the first month for free:  http://www.morrismarketinggroup.com/the-referral-marketing-system/special-offer/
Dr. Seuss once said, “Why fit in when you were born to stand out?”  And this heartwarming advice certainly applies to real estate agents!  In a sea of REALTORS all working to get the next listing, catching your prospect’s eye can be a challenge.  Let’s explore some tried and true methods for standing out from the crowd as a Realtor and … (0 comments)

real estate: Realtors here is how to qualify Website Leads Easily - 11/16/15 04:21 AM
Real estate agents, you have a website, which hopefully generates potential leads for you. However, not all these leads are of high quality. In fact, a significant portion may only have a casual interest in buying or selling a home – “tire kickers” as automotive salespeople often say. You do not want to waste time following up on poor quality leads.
So what is the solution? 
Add qualifying questions to your website response form. This form is the online information that website visitors provide when they sign up for your free report.
For example, let us say you offer a free guide on your website … (4 comments)

real estate: How Realtors Build Loyalty with Social Media Marketing - 11/15/15 11:54 PM
Many people, including potential prospects and past clients, like to read real estate news and in fact they will look for this information on various websites, and social media channels such as Facebook, Twitter, YouTube, and LinkedIn.
But are they finding you there? Or are they finding some other REALTOR®?
On these sites, you need great content to attract prospects, and motivate them to learn more about you. If your competitor is showing up in front of your audience with great content, but you are not, there is a chance your competitor will be chosen over you. If you want to build loyalty … (1 comments)

real estate: 6 Tips to help you become a successful real estate agent - 11/12/15 02:45 AM

You may be starting out your real estate career as a Rookie Realtor or you may have been a real estate agent for a few years, but have yet to figure out what it takes to succeed in the competitive real estate industry.
 
For that reason, we have compiled 6 tips to help you become a successful real estate agent:
 
 1. Write down your goals.
Creating goals and writing them down is essential to your success, not just in real estate but also in everything you do in life.
 
In fact, it has been statistically proven in over 100 studies that: “people who explicitly … (5 comments)

real estate: Real Estate Tips for success by a top performing agent - 11/04/15 06:11 AM
In an effort to help real estate agents achieve the highest level of professional success, we interviewed top performing agent, Bill Parnaby, and asked him to share with us his marketing tips.
Here is the interview:
Please tell us a little bit about yourself, including your years of real estate experience, your education background, and where you practice real estate.
Education: Undergrad in Biology and Physical Education from Wilfred Laurier University.
Experience: Over 25 years in real estate.
Practice: In the town of Caledon, just North of Toronto. 
What were your challenges before turning to Morris Real Estate Marketing Group?
I have been with Morris Real Estate Marketing Group … (0 comments)

real estate: Does it ever make sense to try to hang onto a listing when the seller wants out? - 10/27/15 06:54 AM
This is a great post and had to re-blog.
Today, Karen Fiddler wrote a great post about what some sellers in her community had to do to get out of a listing agreement.  And this probably happens more often than we like to think about.
In this case, the previous listing agent had done something clearly bad and wrong, but his broker backed him up.  The seller was angry and wanted out of the listing agreement prior to the expiration date, and the broker clung to the agreement for dear life, refusing to sign a release until the local Board got … (4 comments)

real estate: Drive Traffic to your real estate Facebook Page - 10/21/15 07:03 AM
I just posted a blog post on How to Drive traffic to your real estate Facebook page and I thought to share it with everyone on this group:
http://activerain.com/blogsview/4768580/how-to-drive-traffic-to-your-real-estate-facebook-page 
(2 comments)

real estate: How to Drive traffic to your Real Estate Facebook page - 10/21/15 06:29 AM

Back in the summer we had a feature blog post on the Morris Real Estate Marketing blog  on how to drive traffic to your real estate Facebook page, and I thought it would be useful to the Active Rain community as well.
The importance of building a strong social media presence is widely acknowledged within the marketing and customer service community, and for many, the social network that can drive the most traffic, is Facebook. With 1.39 billion users logging on each month, Facebook is currently the most popular social network (if it were a country, it would be the most popular nation on … (9 comments)

real estate: Social Media Tip 2 - Using Viral Content Buzz to get more shares - 10/21/15 04:17 AM
Social Media can seem daunting but this is a very simple tip: simply put share content from other blogs so they will share yours!
Now who would like to guest blog on our Morris Real Estate Marketing Blog? http://www.morrismarketinggroup.com/blog/ 
 
If you are interested sessage me on Active Rain. 
Here is my 2nd post for Bob Stewart's Crowdsourcing on social media.  This is not for points...it's just to help the community.
 
I originally learned about Viral Content Buzz from Bill Gassett.  It is VERY simple to use, fast and it's FREE.  I had this on my "to do" list for at least 6 months, … (0 comments)

real estate: 5 benefits of The Referral Marketing System - 10/20/15 08:45 AM
 
In last week’s blog post we wrote about the benefits of The Referral Marketing System. If you are still unsure as to why you should start your Free* trial today, we have compiled an additional 5 reasons to help you better understand why signing-up to The Referral Marketing System is the best business decision you will make:
1. Includes the best Real Estate CRM
A key differentiating benefit of The Referral Marketing System is that it includes the best real estate specific CRM, IXACT Contact, which allows you to easily and quickly get organized and tailor your message to your past clients and … (0 comments)

real estate: The Psychology of the Low-Ball Offer in 2015 - 10/19/15 06:30 AM
This post offers some great advice on what not to do when you make an offer. Great tips for home buyers. 
Low-ball offers are nothing new in real estate.  Buyers and sellers have probably done this dance since the dawn of time. 
As a buyer in 2015, you need to be aware of some things that you are communicating to the seller with your low-ball offer:
1.  I'm a first time buyer and I don't know what I'm doing.
 
2.  I wanted to buy a house in 2009 but I didn't have any money then.  I'm hoping that you are … (2 comments)

real estate: Five Must-Have Items Every Good Listing Agent Should Carry - 10/16/15 06:49 AM
Five Must-Have Items Every Good Listing Agent Should Carry.
The other day I was reminded why carrying around certain items that stay tucked away neatly in the back of my crossover is such a great idea. I thought I would take an inventory and see what five items back there I truly needed on a constant basis. 
1) A steel mallet. Yes, I hammer my own signs in the ground and if you do to you know how handy the mighty mallet truly is. Plus, if the office printer isn't working properly, you can always use the mallet to threaten said infuriating electronic … (3 comments)

real estate: Why do Realtors not reach their goals? - 10/06/15 07:11 AM

Most real estate agents run around being and feeling busy but miss their goals because of two main reasons:
They do not keep tabs on their numbers. They do not stick close to their highest priority (and revenue generating) activities. Realtors, make this the year you far surpass your goals and expectations by identifying them and consistently tracking and analyzing your numbers.  It’s a little like working a mathematical equation backwards. How can real estate agents become successful you ask?
Get out a notebook or piece of paper. Now, start with your goal:  How much do you want to make this year?  Write … (5 comments)

real estate: Referral Marketing System now offers free mobile websites - 09/29/15 09:27 AM
The Referral Marketing System, offered by Morris Real Estate Marketing Group, now includes free mobile friendly REALTOR® Websites in addition to the existing contact management, email marketing, direct mail, social media marketing, and idea hotline product offerings.  With the launch of Agent Websites, The Referral Marketing System, now offers one of the most powerful and complete real estate marketing solutions. 
Referral Marketing System clients will gain access to 16 pages of high quality written content.  Agents are able to customize the website’s look and content, including page layouts, colors, banner images, and embedded video. Each real estate website will also reflect the REALTORS® personal … (0 comments)

 
Morris Real Estate Marketing Group, Marketing for realtors made easy! (Morris Real Estate Marketing Group)

Morris Real Estate Marketing Group

Marketing for realtors made easy!

Toronto, ON

More about me…

Morris Real Estate Marketing Group

Address: 137 Bentworth Avenue, Toronto, ON, M6A1P6

Office: 1.800.308.6134

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