mortgage marketing: Shhh! Be Vewy Vewy Quiet. I'm Hunting Keywords... - 03/20/07 01:18 PM
Before we even get started, let me answer a question that you will probably be asking yourself about me as you read this. “Yes”
Yes, I should probably be institutionalized for even trying to compete for the terms below, let alone compete for them in California.  I guess I’m just one of those people who just hate being told “that can’t be done.”  I’ll keep banging my head against this wall until I pass out or I win.  But, my insanity serves only to benefit you, my good friends, the Realtors®. 
I think it is safe to assume that that … (5 comments)

mortgage marketing: A Step By Step Guide To Creating and Marketing Your Own Lead Generation Website - 03/10/07 09:22 AM
First, thanks everyone for all of the positive comments!  I’m glad to see that there are others out there who think this information can be useful.  Over time, I’m probably going to go off on a few tangents in this what I’m sure is going to be a long series of posts, so please bear with me.
If you look around, pretty much everything that I may end up going over has been posted before in one form or another. I’ve spent the last couple of days reading over previous posts on ActiveRain regarding internet marketing.  There is a ton of … (7 comments)

mortgage marketing: Mailers: Drastically Increase your Open Rate for less than a nickel! - 03/06/07 03:43 AM
As I was sitting at my desk at home this evening sorting through my daily pile of mail, I cam across a letter that I  just had to open!
It was a plain white envelope, with a regular first class stamp, and my name and address printed in a script font. I think you’ll agree, there was nothing too spectacular there. But, as I went to reach for the envelope, I noticed it had a small lump in it. Ok, now my curiosity was peaked!
I picked up the envelope and gave the lump a squeeze … It was firm but … (0 comments)

mortgage marketing: Pros and Cons of Postcard Marketing for Mortgage Professionals - 03/02/07 06:18 PM
I've put together a quick introduction to postcard marketing for mortgage professionals. This article will highlight the pros and con's of postcard marketing and will briefly touch on production, copywriting and mailing lists.
Pros: Low Cost, High Visibility, Easy to Do it Yourself, Targeted
Cons: Limited Space, Crowded Channel
Low CostFirst of all, postcards are a low cost way to get your message in front of prospects. It is also an excellent and affordable way to get started in direct mail. First class postage for a standard sized postcard (4.25 x 6 inches) is $0.24 vs. $0.39 for standard first class mail. That's … (11 comments)


Joe Ramirez

Lake Forest, CA

More about me…

The Allaso Group

Address: Lake Forest, CA, 92630

Office: (888) 529-5506

Fax: (714) 442-6632

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