ukiahhomeloans: Why Don't They Buy?Maybe Mortgage Coach Can Help? - 08/26/16 09:41 AM
Got buyers who are reluctant to actually pull the trigger and buy a house? Is your lender providing solutions using a mortgage presentation program? If they are not, then perhaps another lender should be consulted? 
Some buyers needs to be shown that with every mortgage payment they make, they are actually paying down the principal of the mortgage loan which is like putting money away each month in a saving account. When you also show them how much of their monthly payment is a tax deduction based on whatever tax bracket they are in and then you show them that based on a … (0 comments)

ukiahhomeloans: The Time Is Now! - 08/18/16 02:00 AM


ukiahhomeloans: Assets, a major component of a mortgage loan! - 07/14/16 01:56 AM


ukiahhomeloans: Don't Max Out Your Credit Cards - 07/07/16 01:08 AM
Credit scores are a major component in getting approved for a mortgage loan.  Maxing out your credit cards can have a major impace on your credit scores. 

Yesterday I met with a client who had a $300 limit on a credit card, but had  a balance of $275. Becuase of this, the credit scores were 30-50 points less than they could have been if that balance was -0-!
If you, or you have clients that are comptemplating getting approved for a mortgage loan, reveiw your revolving debt and take a look at your limits and balances and see what you can do to get … (1 comments)

ukiahhomeloans: Interest Rates Are Not The Same For Everyone - 04/28/16 03:05 AM
Like every other mortgage lender, i get this typical phone call: "what is your interest rate?" What consumers do not understand, is that Interest Rates Are Not The Same For Everyone!
There are like 30 data points that go into quoting an interest rate. In order for me to be able to configure a monthly payment, which is really what the consumer cares about, i must take a complete loan application and run a credit report and do an interview of the consumer. 
What they also don't understand is that "The lowest rate, isn't necessarily the best loan program for the consumer" That ought to get a … (2 comments)

ukiahhomeloans: Rents Continue To Rise - 02/28/16 11:59 PM
If you look at the chart below, you will notice that rents continue to rise and isnt any reason this will stop!
What can you do to lock in  your housing cost? Become a home owner !
In many markets it has been cheaper to actually purchase a home than to rent a home. With home values continuing to rise, this is becoming less the norm, but still you can purchase, with your monthly payment not being much more than what you have been paying your landlord.
When you factor in that mortgage interest and property taxes are a tax deduction, it may … (0 comments)

ukiahhomeloans: GSFA Grant Program for California - 02/16/16 05:29 AM
Looking for a down payment assistance program that gives free money? The Golden State Finance Agency offers grants (it does not have to be paid back) for use for down payment. Grant amounts can range from 3%-5% of the sales price of the loan and interest rate will depend on the grant amount plus credit score. 
Today, February 16th, 2016, rates for a 4% grant with a 660+ credit score is 4.125% on an FHA loan. Assuming that FHA requires a 3.5% down payment, one could have their entire down payment requirement handled with the GSFA grant. 
In #Ukiah, California, it is very … (0 comments)

ukiahhomeloans: Taking Care of Ourselves - 02/01/16 01:43 AM
It's hard to be a rock star real estate agent or mortgage originator, if one is not taking care of themselves. This means, at least to me, physically, mentally, emotionally and spiritually. If any of these are out of balance, then i find it very hard to focus 100% on the business in front of me.
As hard as I work on marketing, sales, relationsip building, etc., i also work on taking care of body and my soul!
When i go to the gym, or a bike ride or a hike, when i help someone else out, when i deal with the issues … (3 comments)

ukiahhomeloans: Existing Home Sales Report..What if We Had Inventory? - 01/25/16 12:44 AM
The Existing Home Sales report that came out last Friday, showed an increase over the previous month. Some think this is becuase of TRID delay in the closing of transactions. I wonder that that report would be if every buyer i have in my database could actually find a home and buy it? 
Becauase of the lack of inventory and the price appreciaion, i have propsect that will never convert to a homebuyer! Prices are now getting out of the range of many home buyers who have been actively seeking to find something for months. What is the solution? More new housing … (0 comments)

ukiahhomeloans: Are the markets in a bubble? - 01/14/16 12:43 AM
I was listening this morning to one of the financial channels on TV and some real estate guru was talking about markets that have been appreciating to such a degree that they may be reaching a "bubble"! 
This got me to thinking about #Ukiah, California, and the surounding areas of #Willits, California and #Lake County, California. These are the areas that i work in. I have seen values in these areas climb 50-60% since the bottom of the market in 2011. The cost of housing in these areas are now pricing many borrowers out of the market. 
However, there is still not enough inventory to satisfy … (2 comments)

ukiahhomeloans: Dont Quit in December - 11/30/15 12:32 AM
This time of the year with the holidays, parties, families, shopping, etc. it is really easy to start to coast into 2016. The problem with this is that January and February end up being a slow income month and can destroy your income goals for the entire year. There are many buyers and sellers out there who are still looking at what their options are and who are able to enjoy the holiday season while at the same time ponder their real estate goals! 
I like to take this time of the year to reflect on what I am doing right, and … (1 comments)

ukiahhomeloans: 2016 A Banner Year? - 11/19/15 12:18 AM
Thanksgiving 2015 is approaching,  and i am noticing that there is steady buyer activity.  I find this interesting since we are approaching the holiday time of the year where things are busy but most of that busyness is getting existing contracts closed!
What I am seeing is plenty of buyers willing to look for a home and write contracts. I am finding myself doing pre-approvals, writing pre-approval letters for new contracts and seeing new deals go into escrow. Could this mean that 2016 is finally going to be that "banner year" for our industry? Things have been just fine, but in my area, Ukiah, California, in … (0 comments)

ukiahhomeloans: My Database and My Relationship To It - 11/16/15 12:57 AM
Thanks Tom Ferry for reminding me, again, what I already know I am not doing. Working my past clients in a way that creates a relationship for life! I also like what Todd Duncan has to say about this
"Want a client for life? You have to talk to them during their lifetime"! 
So why dont i? Nothing to say? Embarrased its been years? Yes, thats all true! However, these clients are all people I have done business with in the past and they will eventually have another need for a mortgage loan. If not me, it will be somebody else. 
I am "chunking … (0 comments)

ukiahhomeloans: Do you know your numbers? - 11/12/15 12:20 AM
Do You Know how many transactions you want to close in 2016? Do You Know what's your conversion ratio is? Do You Know how many leads  you need to generate? Do You Know what is your hourly earnings? Do You Know? 
In order to get to where you want to go, you need to have a plan of action. Are you working enough lead generation sources in order to generate enough prospects? Are you time blocking and allowing time to get it done? Are you delegating what you can to somebody who makes less than you do per hour? 
This is all very simple stuff but, … (0 comments)

ukiahhomeloans: 2016 Just Around The Corner - 11/03/15 12:13 AM
Now that it's November, i start thinking about the past year. Did I hit my goals? What worked and what did not work? What will i do differently in 2016? 
I am starting to work on my business plan and what I am discovering that in order for me to hit  my goal for 2016, i will need to put together a team. There is just no way I can do everything myself. I must be able to do what I am good at, or enjoy, and that is talking to people and working on deepening relationships. Spending time updating documentation is … (0 comments)

ukiahhomeloans: Adding value to a referral partner! - 10/20/15 12:03 PM
Trying to add value to my realtor partners is always a difficult thought process for me. Just exactly is value?
I think closing the loan is expected. It's what I do. It's not really a value add. If I am going to stay in business, i better close loans. But, if I can find a way to generate leads for my referral partners then i certainly can add value to their business.
I am interested in hearing from the real estate community exactly what you find to be a reason you work with a specific lender. What exactly are they doing … (4 comments)

ukiahhomeloans: Making changes in our life and business plans, The Miracle Morning! - 09/16/14 03:38 AM
Last week I had the pleasure of listening to Hal Elrod writer of the book "The Miracle Morning". I am very familiar with "self help" books and recovery programs, but this reading is still a must for all of us who would like to get more focus on our life and business plan. 
Taking time for ourselves each morning to focus on our day and ourselves is what this book is about. If you want to start a journey of self discovery, have better health and relationships and, of course, make more sales and more money, then take a peak at this … (0 comments)

Rick Costa, FHA/VA/USDA expert (Primary Residential Mortgage Inc. NMLS 3094)

Rick Costa

FHA/VA/USDA expert

Ukiah, CA

More about me…

Primary Residential Mortgage Inc. NMLS 3094

Address: 704 East Perkins Street STE E, Ukiah, CA, 95482

Mobile: (707) 529-3374



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