real estate marketing: Sharpen Your Vision
- 10/01/12 11:39 PM
I'm one of the few crazies who wake up at 5am to run the tree covered, dark morning trails of beautiful Kingwood TX. With a full work schedule and a family of 7 it's the only time I have if I want to run. My goal is to qualify for the Boston Marathon this January. A few weeks ago I discovered a new 11 mile loop and was excited to show it to my wife on our regular Saturday morning run together. This particular loop includes several turns and if you're not careful, you can easily shorten or significantly lengthen the run. During our Saturday … (30 comments)
real estate marketing: One Ridiculously Necessary App for Realtors... and everyone else
- 10/13/11 02:31 AM
Last month we launched a new program, "myFirstAm". In a nutshell, First American has implemented a new system to process title and then did something amazing, they released and end-user version that mirrors our internal system. Our clients can see the progress we're making on their files in real time, receive automatic text and/or email notifications as updates occur, view docs & surveys from prior orders, and more. Very cool and it's free. To get the word out I started the engine and did what almost always works to move a new product; one-on-meetings, phone calls, emails, texts, etc. Something unexpected has happened however... I'm having very slow … (5 comments)
real estate marketing: How To Avoid a Terrible Prospect Phone Call
- 10/07/11 02:53 AM
As we head into the slowing 4th quarter, many will lay down and give up. Others will step up their efforts to win new business. One way to build new business is by reaching out to prospects on the phone. Yes, I'm talking about actual phone call conversations, not made through social media. An all too common and serious mistake people make on the telephone is using opening statements that build resistance. Within the first 15 seconds of a call, you create one of two emotions; resistance or interest. Unfortunately, most people create resistance. The result is as a morale-killing rejection and an early exit from the phone … (4 comments)
real estate marketing: Sell yourself, not against your competition
- 10/03/11 03:44 AM
Last week I had a day in which three client appointments in a row told me nightmare stories about my competition. When I bumped into a client at the end of the day, the stories were still ringing in my ear. The client then made a comment about a particular competitor and then it happened, it just came out, in reference to the competitor I said, "Lipstick on a Pig".
Immediately upon saying it I knew I had crossed the line. My job is to listen, not provoke the conversation. I should know better. This is no way to win customers. … (5 comments)
real estate marketing: Kids... If Only They Lied Like Adults
- 09/27/11 02:22 AM
My eight year old's Sunday School teacher just couldn't resist letting us know how much fun Parker is to have in class. She started the conversation by saying, "Parker always tells it how it is". The lesson on Sunday was on recognizing when there's a need and then helping out. The teacher asked the question "What do you do if you notice your mom is really tired and needs some help" and then gave every child an opportunity to reply. In turn the kids gave answers such as "give her a hug", "tell her I love her", "ask her how I can help". The … (34 comments)
real estate marketing: You Have an Unbelievable Body ... The Secret to Success
- 09/13/11 07:06 AM
You should have seen me during the years from 2004 to 2009. I had an unbelievable body (the guy winning the race is me). Before you delete this email and say, "Wow that guy is conceded", let me explain. Eight years ago I decided that it was time to get into shape. One failed attempt after another left me feeling hopeless. During this same time I was going through a career change. That too had left me with feelings of inadequacy. I knew I wanted to be successful but wasn't quite sure how to go about it. I'll never forget the straight talk my father gave me. "Son, … (0 comments)
real estate marketing: Change Your Stars!!
- 09/06/11 03:01 AM
One of my families all time favorite movies is "A Knight's Tale" with Heath Ledger. It's a story about a young kid whose peasant father sends him off with a Knight, to serve as a squire. His father tell him that he's done all he can for him now. The boys needs to watch and learn from this knight and then "Change his Stars". If you haven't seen it yet it's a must see. It's funny, romantic, and has a rock-n-roll upbeat tone throughout. As I enjoyed this past Labor Day weekend with the family we watched the movie... again. I found myself distracted … (3 comments)
real estate marketing: Take your Pie and Eat it too!
- 08/29/11 04:31 AM
Right now I believe we are riding a real estate wave, with interest rates now at 4.2% on a 30yr fix. For many agents, the party is quickly coming to an end now now that the summer rush is over. This weekend I received two reports indicating the Housing Market continues to shrink and will only tighten over the next several months if not years.
As this market continues to shrink with summer officially coming to a close, we will find ourselves in a challenge if we don’t do something now.
Five years ago while living in Phoenix AZ I … (3 comments)
I'm one of the few crazies who wake up at 5am to run the tree covered, dark morning trails of beautiful Kingwood TX. With a full work schedule and a family of 7 it's the only time I have if I want to run. My goal is to qualify for the Boston Marathon this January. 
;)
;)
;)
