advertising: Online News and Information Sites Prove Best Bet
- 04/24/09 02:28 AM
To effectively reach the online recession-proof consumer a Nielsen study revels which sites to spend marketing dollars on and which sites to avoid.According to recently released data, the least recession-impacted market segments ("Recession Indifferent" and "Recession Insensitive" segments) have similar online surfing habits. These consumers are most likely to visit news/information sites and search or community sites. They are less likely to visit family/lifestyle sites. While this market segment may have similar online preferences, they differ on their choices of television genres. The Recession Indifferent segment prefers viewing Sports and News programming while the Recession Insensitive segment prefer Comedy and Quiz … (0 comments)
advertising: Relationship Marketing — it makes a difference.
- 01/14/09 01:37 AM
Establishing a relationship of trust and authenticity in you sales cycle is imperative in the current economic climate. Consumer skepticism and reticence to get off the proverbial fence is fueling migration and immense growing popularity of social media. Social media allows for consumers to seek information and possibly engage in dialog that is relevant to them. The information gleaned from these social experiences is more meaningful and far more trusted than corporate advertising. Businesses that embrace the fine art of building and nurturing personal relationships have a far better chance making it through the current housing market. When developing a proactive … (0 comments)
advertising: Comfort Zone Marketing
- 11/17/08 06:16 AM
The vast majority of us strive to remain in what we term ‘the comfort zone’. I truly admire people that are constantly trying new things or striving to meet new people. I have to admit when I am thrust into a social setting in which I know hardly anyone I freeze. When I go out to eat I look for comfort foods that I recognize and never mind trying to make them in some new form or fashion. I do sound boring, conservative, shy even. However, when it comes to my clients and their digital strategy, they tend to look at … (5 comments)
To effectively reach the online recession-proof consumer a Nielsen study revels which sites to spend marketing dollars on and which sites to avoid.According to recently released data, the least recession-impacted market segments ("Recession Indifferent" and "Recession Insensitive" segments) have similar online surfing habits. These consumers are most likely to visit news/information sites and search or community sites. They are less likely to visit family/lifestyle sites. While this market segment may have similar online preferences, they differ on their choices of television genres. The Recession Indifferent segment prefers viewing Sports and News programming while the Recession Insensitive segment prefer Comedy and Quiz … (0 comments)
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