real estate marketing: Relationship Marketing — it makes a difference.
- 01/14/09 01:37 AM
Establishing a relationship of trust and authenticity in you sales cycle is imperative in the current economic climate. Consumer skepticism and reticence to get off the proverbial fence is fueling migration and immense growing popularity of social media. Social media allows for consumers to seek information and possibly engage in dialog that is relevant to them. The information gleaned from these social experiences is more meaningful and far more trusted than corporate advertising. Businesses that embrace the fine art of building and nurturing personal relationships have a far better chance making it through the current housing market. When developing a proactive … (0 comments)
real estate marketing: Real estate and mobile marketing?
- 11/20/08 04:00 AM
I was reading an article on the deal Disney and Verizon made recently (see article: http://tinyurl.com/6e5cmo ) that will allow Disney to provide exclusive info to Verizon users if they opt-in for this free service. Could this work in our industry for with database marketing? Would the allure of getting specials via something other thatn mail or email be enticing enough for our market to off-set programming and development fees? Yes, we could just send another email with the same offer, but would this approach work---at least until something else comes along). Curious to know if others are using this and … (1 comments)
real estate marketing: Another up and coming social scence?
- 11/18/08 04:08 AM
According to AdAge there is another social community taking shape. Unlike Facebook the user profile appears to be a little older. Good news for those of us targeting the pre-boomer and boomer market segment. AdAge reports... "Older consumers seem just as willing to compare notes over a glass of a wine at places like the fast-growing Gather.com. With a median age of 42, the 2-year-old site has attracted advertisers including Kraft, Nestle, American Express, HarperCollins, Simon & Schuster, Schwab, Amtrak and Starbucks. Gather's 500,000 members cascade reviews and recommendations through their ranks." Anyone have experience with Gather.com they would like to … (0 comments)
real estate marketing: Lead generation
- 11/13/08 01:38 AM
I know it is on the forefront of everyones mind these days...what is the magic bullet in marketing homes. What is working now? Is it an agressive direct mail? Is it a huge spend in Google Adwords? Is it XM Radio? I would love to hear from anyone and everyone who is having real results. What are the things within your marketing plan that is bringing in leads? … (0 comments)
Establishing a relationship of trust and authenticity in you sales cycle is imperative in the current economic climate. Consumer skepticism and reticence to get off the proverbial fence is fueling migration and immense growing popularity of social media. Social media allows for consumers to seek information and possibly engage in dialog that is relevant to them. The information gleaned from these social experiences is more meaningful and far more trusted than corporate advertising. Businesses that embrace the fine art of building and nurturing personal relationships have a far better chance making it through the current housing market. When developing a proactive … (0 comments)
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