pricing: Simple, No-Nonsense Pricing Strategy - Part 2
- 09/30/08 02:28 AM
Previously, in my post Simple, No-Nonsense Pricing Strategy - Part 1 I made a case for pricing our listings at straightforward, simplified prices like $600,000 rather than what may be thought of as the traditional $599,900. Here, in "Simple, No-Nonsense Pricing Strategy - Part 2" I would like to propose the idea that it is important to price our listings rounded up or down, and given current market conditions most likely down, to a price that is more likely going to be a price that consumers, and agents, will search. Hence, I would not price a home at $580,000. Instead, I … (1 comments)
pricing: Simple, No-Nonsense Pricing Strategy - Part 1
- 08/28/08 02:02 AM
It is common for real estate agents and home owners to price homes, for example, with prices like $599,000, $599,900, $599,990 or even $599,999 instead of $600,000. This follows a marketing example which we have been exposed to all of our lives. It's the price-it-just-under-what-you-really-want-so-it-looks-like-it's-priced-less-than-it-really-is strategy. We have learned our lessons well from the retail sales pricing of kid's meals at $2.99, a soda at our favorite convenience stop priced at $1.29, or a tool at the local hardware store priced at $79.95. Then, at the gas stations we see prices like $3.599. Most residential real estate agents and home sellers … (7 comments)
Previously, in my post Simple, No-Nonsense Pricing Strategy - Part 1 I made a case for pricing our listings at straightforward, simplified prices like $600,000 rather than what may be thought of as the traditional $599,900. Here, in "Simple, No-Nonsense Pricing Strategy - Part 2" I would like to propose the idea that it is important to price our listings rounded up or down, and given current market conditions most likely down, to a price that is more likely going to be a price that consumers, and agents, will search. Hence, I would not price a home at $580,000. Instead, I … (1 comments)
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