automated marketing campaign: Cost vs. Results - working out your ROI - 05/07/10 06:17 AM
Too often in marketing and advertising we focus on the 'cost' of the program or run.
While this is essential to operating a sound business, the real consideration must be the question: 'What is my return on this investment / ad spend?' As an example, I'll tell the tale of 2 Brokers (Real Estate - but you can fill in your own industry here as well).
Let's call one Big Joe and one Little Joe.
Big Joe and Little Joe both had the same need: marketing effectively to short-sale prospects. The solution they were presented was to automate a custom … (2 comments)