real estate marketing: Cost vs. Results - working out your ROI - 05/07/10 06:17 AM
Too often in marketing and advertising we focus on the 'cost' of the program or run.
While this is essential to operating a sound business, the real consideration must be the question: 'What is my return on this investment / ad spend?' As an example, I'll tell the tale of 2 Brokers (Real Estate - but you can fill in your own industry here as well).
Let's call one Big Joe and one Little Joe.
Big Joe and Little Joe both had the same need: marketing effectively to short-sale prospects. The solution they were presented was to automate a custom … (2 comments)

real estate marketing: 'Down Market' Means it's Time to Market! - 01/24/09 12:11 PM
'Down Market' Means it's Time to Market!
With the current real estate market crunch many people have pulled back on their marketing spend. Successful businesses however are Increasing their marketing – here’s why:
• Less Competition: The downturn in the economy and marketplace tends to ‘clean up’ the industry, reducing the overall number of service providers and thereby increasing your potential ‘odds’ of gaining business
• Separate the Wheat from the Chaff: As a general rule, only those providing a solid service and/or product will be able to ‘ride out’ the slow-down. Part-time players, ‘Johnny-come-lately’ types, and non-committed businesses will typically … (1 comments)