vp sales: 'Down Market' Means it's Time to Market! - 01/24/09 12:11 PM
'Down Market' Means it's Time to Market!
With the current real estate market crunch many people have pulled back on their marketing spend. Successful businesses however are Increasing their marketing – here’s why:
• Less Competition: The downturn in the economy and marketplace tends to ‘clean up’ the industry, reducing the overall number of service providers and thereby increasing your potential ‘odds’ of gaining business
• Separate the Wheat from the Chaff: As a general rule, only those providing a solid service and/or product will be able to ‘ride out’ the slow-down. Part-time players, ‘Johnny-come-lately’ types, and non-committed businesses will typically … (1 comments)