Melissa Zavala: San Diego County Broker, Speaker, Author

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Real Estate Broker/Owner - Broadpoint Properties - Cal BRE #01324959



In order to create or maintain a powerful online presence, you’ve pretty much got to have your agent bio / profile all over town (read: all over the Internet). Each and everyday, it seems that there is some new social media platform or website where you’re required to add your personal profile. I...
You go to a listing appointment. You tour the home. You show the fabulous listing presentation that took you hours to make on your iPad, and you review the home values with the clients. Then, you learn that another “neighborhood expert” who is “not as nice as you” has agreed to list the home at ...
In an article that I wrote after my California Association of Realtors® presentation last fall, I listed my 10 favorite productivity apps for real estate agents. While technology changes at the drop of a dime, the list is still pretty accurate (except for Sunrise Calendar, which has been swallowe...
Real Estate Coach Bernice Ross advises agents to begin each day by thinking, “Who is closest to the money?” When you keep in mind those individuals who are “closest to the money,” she states that you will see an increase in your closings. What Ross means by this is that when prioritizing your dai...

Melissa Zavala

Broker, Escondido Real Estate, San Diego County
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