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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
If you’ve been struggling as a Realtor®, you’ve probably wondered who you can ask for help. Hopefully your broker can offer some support, but what if you need more?You may have thought about hiring a real estate coach. But will a coach really make a difference in your business? It depends – find ...
Millennials have been slow to enter the housing marketing compared to other generations. Some of this has to do with being disillusioned with the idea of the “American Dream.”However, a lot of it is also financial. Millennials graduated from college with unprecedented debt and during a very diffi...
If you’re well-versed in online marketing, you probably know that “local marketing” is different than general targeted marketing.When you do normal targeted marketing, you are looking for your ideal client online. With local marketing, you’re looking for folks in a specific geographic neighborhoo...
Our last article on staying compliant in your marketing was a huge hit! We want to follow up with another recent compliance concern.Here’s information on how to make sure you’re following the Real Estate Settlement and Procedures Act (RESPA) rules when it comes to kickbacks and referral fees. Thi...
As you move into the busy season in real estate, it’s important to keep up your momentum so your marketing efforts stay strong. However, because your attention is divided more ways, it’s also more possible you’ll make a mistake.Making a mistake in your marketing may be embarrassing, but it’s rare...
You’re supposed to have a real estate website. Okay… but what do you put on it?If you’re one of the many Realtors® who simply uses their site as a digital business card, you’re missing a big opportunity.At the same time, you don’t have to build a 20-page website to be successful. In fact, there a...
The market we’re in right now is hotter than hot. Homes are not staying on the market for long at all, and even a moderate home in “just OK” shape will spark a bidding war.How do you set your buyer apart among the many offers a seller receives? There are a variety of strategies you can use – try ...
This post might seem ridiculous right now, as we’re in the middle of the hottest seller’s market in years. However, this market is no excuse to get lazy with your marketing and promotion of listings.Yes, it seems like every listing is a bidding war and your sellers always get the best offers. But...
Pop bys are a great way to connect with people in your target market. Sometimes, though, no one is home.Most Realtors® know to leave a door hanger if no one answers. But do you know why? Or how to maximize the response?Here’s why door hangers are so powerful – and what you can do to make yours st...
How do you reach out to a FSBO?If you’re like many Realtors®, you’re going to call. After all, the early bird gets the worm, right? So if you call quickly, you might beat out other agents.Wrong.Each FSBO is inundated with calls. If you want to stand out, consider a different approach.Define the B...

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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