Many of us while away our lunch hour chatting with colleagues in our brokerage, running errands, or just zoning out. But what if you put your lunch to work? Lunch can be a great time to develop leads and connect with your sphere of influence.The key here is to not be pushy or salesy. Building lea
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04/30/2015
Last week we talked about having a full-time marketing assistant for only $199/month. To continue with the topic, I have some exciting ways you can do online advertising very affordably (or, many times, FREE)!Both Facebook and Twitter are great online platforms to engage with buyers and sellers.
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04/27/2015
The main reason real estate professionals – and other business owners – don’t follow up on leads is generally simple. They don’t have time.Certainly, professionals realize how important leads are, and they’d love to drop everything to get in touch right away with everyone who comes in. But they s
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04/23/2015
Realtors® need leads to survive. So why would I say that you don’t need more leads? Aren’t Realtors® always in need of more leads?In a word, no. Very simply, what Realtors® really need is to be more effective with the leads you already have.Did you know that 70% of leads are never followed up on?
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04/21/2015
We all know that our real estate gig isn’t always roses and unicorns. In fact, I bet there are a lot of days you wonder why you’re even in this business! It’s a times like this that we have to remember our “why”, recall our past successes, and reignite our fires to move forward again.Unfortunatel
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04/16/2015
Have you ever wondered what makes some Realtors® amazingly successful and others just so-so? The answer comes from Winston Churchill: “Continuous effort — not strength or intelligence — is the key to unlocking our potential.”This made me think of the old children’s story of the tortoise and the h
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04/13/2015
Word of mouth is a powerful marketing tool. Referrals are the cheapest way to gain business, and having happy clients can bring you an amazing amount of business. Unfortunately, word-of-mouth can be an anti-marketing tool as well – especially in our hyper-connected time.The Impact of Online Revie
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04/08/2015
Google has announced that there will be a significant update in its search-ranking algorithm that will go into effect on April 21, 2015. While Google never releases the specifics of an update, the general idea is that mobile-friendly sites will be ranked more highly in search results. In contrast
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04/06/2015
