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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.



I’m not sure if it’s just me, but it seems like the only thing you find when you look for real estate marketing strategies are online tactics. It’s not that SEO, social media, and other techniques aren’t important – they are – but I think that Realtors® are missing out on how online and offline m...
I got to sit down with two real estate marketing superstars – Dobbin Buck of GetUWired Web Services and Greg Harrelson of The Harrelson Group Century 21. Greg has over 20 years of experience in real estate, is in the top 1% of all Realtors® nationwide, and his office sells over 1000 homes per yea...
Pre-qualifying buyers is an important element of making sure a buyer is serious. None of us want to waste our time with buyers who aren’t pre-qualified, because we aren’t sure if they will even be able to buy a home they pick out.Worse than that, of course, are people who know they are looking ou...
Capturing leads online and getting them into your CRM can be a challenge. Often Realtors® are faced with a lot of manual work to make this happen. You have to have some kind of website that encourages people to sign up or schedule an appointment. Then you get a notification, perhaps in email. The...
Staying in touch with prospect is essential, and we’ve all heard that it takes a lot of touches before someone trusts us enough to do business with us. The problem can come when you run out of ideas – what do you do to reach out for touch #14? Or touch #25?You can partly solve this by coming up w...
There are a lot of ways to get your name out to your community. You can volunteer, pay for advertising, farm a neighborhood, market online, and more. However, one essential part of marketing is often overlooked – the humble business card.We all have business cards, but I’m not sure we all know wh...
When you get into this business, it can be very overwhelming. You can feel like you’ve got tons of tactics, rumors, and ideas about marketing flying around your head, but you don’t know what to grab on to. As a result, many new agents get paralyzed and do very little.Even Realtors® who have been ...
Calling expired listings is a tough job. This is especially true because you’re hardly the only agent calling – a new expired could get over a dozen calls offering new representation. How do you stand out?The best way to stand out is through a highly unorthodox tactic – waiting.You may think that...

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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