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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.



With everything you have going on every day, slowing down is probably the last thing on your mind. If you’re like me, you try to get things done quickly, and then move on to the next task, and the next… in fact, it never really ends.Many Realtors® are focused on processing something just enough t...
For the most part, I strongly advocate picking a basic marketing strategy and sticking to it. This strategy should combine online and offline elements, and needs to respect the time and resources you have available.That said, sometimes it’s fun and profitable to branch out in new ways. One way th...
Putting a lot of effort into farming, email marketing, and social media is an important part of lead generation. You want to attract attention, get leads, and convert those leads into sales. However, many Realtors® get lost when it comes to exactly what to say.You want to spin words that are conv...
None of us have enough time or mental energy to think carefully through every decision we make. Some decisions are worth a lot of thought – like whether or not to invest $1000 into your marketing. Some decisions are not – like whether to wear the red shirt or the blue one. Knowing the difference ...
In real estate, listings might just be a teeny-tiny bit important. Like, majorly essential for our survival. As a result, it pays to know where to find seller leads. In the 2014 National Associate of Realtors (NAR) survey, they asked recent sellers how they found their agent. The results may surp...
88% of home buyers used an agent, according to the 2014 survey by the National Association of Realtors (NAR). How these buyers found their agent may surprise you, and it may well help you focus your marketing and customer nurture efforts.12% of Buyers Used an Agent They Had Used BeforeThis is a v...
In many parts of the country, leaves are changing and weather is getting chillier. This transition means that we’re getting ready to leave behind the summer busyness and move into a new season. Many Realtors® find winter to be an extremely slow season, so it’s important to take advantage of the f...
So… what do you do, anyway?As a Realtor®, if a prospect asks you this questions you have a variety of feelings – some less helpful than others. Mostly, though, you just gape at them and try to figure out how to say, “Um, everything?”Unfortunately, we live in a time where the true work Realtors® d...

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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